Brooks Nader's 2024 Cozy PJ Comeback at Victoria's Secret Shocks Fans

**Victoria’s Secret Taps Brooks Nader, Maura Higgins and More Reality Stars for Holiday Campaign** The lingerie house that once prided itself on a cadre of runway‑ready Angels has taken a surprising turn this holiday season, choosing to spotlight a handful of reality‑TV personalities instead of its traditional supermodel ambassadors.

The new campaign, shot in a Brooklyn brownstone during the summer, positions Brooks Nader, “Love Island” alumna Maura Higgins, “Love Island” duo Leah Kateb and JaNa Craig, and “Summer House” star Mia Calabrese as the faces of a cozy, pajama‑party aesthetic that feels both nostalgic and irreverent. --- ### A Shift in the Silhouette of a Brand Victoria’s Secret once defined the “Angel” mythos with sculpted bodies, ethereal gowns, and a curated standard of beauty.

That image was front‑and‑center in its 2018 holiday ad, featuring Adriana Lima, Candice Swanepoel and others in airy, cloud‑like settings. In recent years, the company has faced criticism over its narrow portrayal of attractiveness and a market that increasingly prizes authenticity.

The new campaign’s pivot toward reality‑TV stars signals a strategy to re‑engage audiences who seek authenticity in advertising. --- ### The Cast: From Reality to Runway **Brooks Nader** has been a fixture in provocative modeling since her early days as a Playboy cover girl.

She famously recreated the brand’s signature “Angel” look for a Halloween shoot, then made her own splash in Sports Illustrated’s Swimsuit edition.

For Nader, this campaign was a childhood dream come true, as she has long imagined working with Victoria’s Secret. **Maura Higgins** gained international fame on the reality‑driven dating show “Love Island.” Her magnetic personality and fashion sense earned her a loyal fanbase that extends beyond the show’s viewership. **Leah Kateb** and **JaNa Craig** also hail from “Love Island,” each bringing their own following. **Mia Calabrese**, part of the “Summer House” ensemble, adds a different flavor with her Southern charm and candid demeanor. --- ### The Brooklyn Backdrop The shoot took place in a sun‑bleached Brooklyn brownstone during the peak of summer—a deliberate juxtaposition of warm light with the chill of a Christmas aesthetic.

The setting featured a crackling fire, a sparkling holiday tree, and a pile of plaid flannel pajamas, creating an intimate and playful atmosphere. --- ### Fan and Social‑Media Buzz Early reactions on social media were overwhelmingly positive, with fans praising the chemistry between the cast and the playful holiday vibe of the campaign. --- ### Industry Implications Featuring reality‑TV stars reflects the evolving nature of influencer marketing.

Brands across the spectrum recognize that authenticity can generate higher engagement than traditional celebrity endorsements.

Victoria’s Secret’s pivot may serve as a bellwether for other fashion houses, especially those grappling with their legacy reputations. --- ### Personal and Professional Impact for the Stars For the reality stars, the collaboration offers validation of their influence, showing that they can command the same premium brand partnerships historically reserved for runway models.

This visibility could open doors to other high‑profile collaborations, from makeup lines to boutique ventures. --- ### Cultural Significance The campaign moves away from the hyper‑idealized Angel aesthetic, acknowledging that audiences crave representation that mirrors everyday experiences.

By presenting a relaxed, pajama‑party setting, the brand offers a more approachable visual narrative. --- ### Looking Ahead In the months that follow, Victoria’s Secret will continue to showcase the collection across its digital and physical channels, leveraging the holiday spirit to connect with consumers. --- **Conclusion** Victoria’s Secret’s holiday campaign featuring Brooks Nader, Maura Higgins, Leah Kateb, JaNa Craig, and Mia Calabrese marks a bold shift from its storied past.

By weaving reality‑TV personas into a narrative of comfort, authenticity, and festive cheer, the brand taps into a new generation of consumers who prioritize relatability over perfection. The holiday ad represents a significant moment in the brand’s evolving approach to advertising.