Will Best Confirms He's Expecting a Baby with Fiancée Tobi

Will Best, the charismatic co‑host of ITV’s *Big Brother* and the Hits Radio Breakfast Show, shared that he and his fiancée Tobi are expecting their first child. The 41‑year‑old revealed the news on Thursday through a casual Instagram photo dump that showcased Tobi’s baby bump and a pair of newborn shoes.

His caption, simply “Baby, Will?!”, hinted at the joyous surprise for fans following the couple’s long‑term romance.

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## What Happened

Best’s Instagram post contained three key images that told the story in its purest form. 1. **The tender moment** – In a softly lit studio setting, Will sits beside Tobi, his hand resting gently on her bare belly.

The caption reads, “Baby, Will?!”—a playful question that immediately set the tone. 2. **The suit adjustment** – The second snap captures Tobi kneeling to help him straighten his tie and adjust the lapel of his tailored blazer, her arms draped lovingly over his waist.

It’s a subtle nod to the new role he’s soon to embrace: that of a father‑to‑be. 3. **The tiny shoes** – The final photograph shows a pair of infant lace‑up boots beside a framed family portrait, the little shoes a clear symbol that something tiny and precious is on its way.

The post was quick, unfiltered, and heart‑warmingly simple—exactly what fans of Will’s down‑to‑earth personality have come to expect.

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## Background & Context

Will’s journey to fatherhood is rooted in a decade‑long partnership with Tobi that began long before the cameras turned on. They first celebrated their **12th anniversary** in March 2023, when Will posted a snapshot of Tobi and quoted her promise to “never leave” him.

He followed it up with the heartfelt line, “12 years ago today I met this truly one in a 7.88 billion human being. She was even my first ever insta post.”

Their romance entered the public eye when Will whisked Tobi away on a surprise trip to Tuscany, where he popped the question on one knee beneath a vine‑laden pergola.

The couple married in July 2024 in an intimate ceremony surrounded by close friends and family, keeping most of their private life away from the spotlight—a decision that seems to have carried through to this pregnancy announcement.

Professionally, Best’s rise has been steady and varied. Starting on the music channel **Viva** as the host of *Suck My Pop* and later MTV’s Top 20 chart show, he moved to *T4* in 2011–12 before joining ITV in 2017 to co‑host the talent show *Dance Dance Dance* alongside Alesha Dixon.

A regular contributor to *Big Brother’s Bit On The Side* from 2013 to 2014, he eventually became the show’s co‑host with AJ Odudu—a role that has earned him a loyal fanbase for his wit and relatability.

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## Fan Reaction

The announcement sparked an outpouring of congratulatory comments from both fans and fellow celebrities. - **Fleur East** wrote: “You’ve always been the heart of the show, Will! We’re so proud of you. ❤️” - *Strictly* host **Johannes Radebe** added: “Can’t wait to see the little one on the dance floor! Congrats!”

Viewers took to Instagram, tagging Best with messages like “The future dad looks good to us!” and “You’re going to be an amazing parent, Will.” The comments were not just about the baby but also a celebration of Will’s openness and vulnerability.

In a world where celebrity pregnancies are often staged for maximum media coverage, this spontaneous post felt refreshing.

On Twitter, memes bloomed around the “Baby, Will?!” caption, with users creating playful GIFs of Will’s hands hovering over his own belly as a humorous nod to the moment. The trend was picked up by comedy podcasts and talk shows, turning the announcement into a light‑hearted cultural moment that even extended beyond the usual fan circles.

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## Industry Impact

Will Best’s new role as an expectant father comes at a pivotal time in his career. His debut on ***Strictly Come Dancing 2026*** begins this Saturday, thrusting him into a demanding rehearsal schedule that will run parallel to his pregnancy. In a recent interview, he admitted, “I can’t quite believe it…

I'm doing Strictly! What an absolute dream. Albeit a pretty terrifying one.

I've been lucky to do lots of live telly before, but absolutely nothing like this.”

The intersection of a high‑profile TV show and impending parenthood could influence both his performance and public perception. Viewers may see a different side of him—a man juggling the rigors of dance choreography with the anticipation of welcoming a child.

This dual narrative could enrich his brand, positioning him as relatable, grounded, and capable of balancing family life with professional ambition.

From an industry perspective, the timing is noteworthy. *Strictly* has historically been a launching pad for many UK TV personalities, boosting their visibility and opening doors to further opportunities—be it presenting gigs, brand endorsements, or podcasting ventures.

A positive reception of Will’s performance, especially if he manages to infuse humor about his pregnancy into his routines or interviews, could amplify his reach even further.

the show's producers may see this as a chance to weave the pregnancy story into the broadcast narrative—perhaps featuring behind‑the‑scenes moments of Will preparing for both dance lessons and baby gear.

While the couple has expressed a desire for privacy, the public nature of *Strictly* might provide a controlled environment for sharing select glimpses, striking a balance between personal disclosure and professional obligations.

Finally, this announcement dovetails into a broader industry conversation about men’s roles in parenting. As more male TV personalities openly discuss pregnancy and fatherhood, the media landscape is slowly shifting to accommodate diverse family narratives.

Will Best’s candidness could inspire other men in the spotlight to share their journeys, thereby normalizing paternal involvement and influencing how celebrity families are portrayed.

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## What Happens Next

, Will will discuss his pregnancy during his *Strictly* debut on Saturday. While the couple remains private—an official press shoot is unlikely in the near future—the anticipation of Tobi’s due date, “this side of Christmas,” adds urgency to their story.

Will has hinted that he might need to step back from rehearsals around the holiday season, but the exact logistics remain confidential. In a brief statement on his Instagram Stories, he simply posted a series of . Can’t wait for the big day.”

As weeks unfold, fans will keep a keen eye on how Will balances the demands of *Strictly*, his radio commitments, and the arrival of his child. The journey is already proving to be a heart‑warming milestone in a celebrated media personality’s life—and one that could resonate with millions watching from home.

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