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Spielberg’s Amblin lands “We Are Your Pets”—Fay’s pet‑family comedy

By GoNews Pulse Editorial Team••Updated Oct 12, 2026
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Spielberg’s Amblin lands “We Are Your Pets”—Fay’s pet‑family comedy

Universal Pictures has preemptively bought the family‑comedy pitch *We Are Your Pets* from Iranian‑American writer‑director Cameron Ali Fay. Fay will pen the script, while Steven Spielberg’s Amblin Entertainment is set to produce.

Plot details are still confidential, but sources say Fay delivered the idea to Amblin, which in turn placed it at Universal. Senior EVP of Production Development Erik Baiers will oversee the project for the studio.

Fay’s résumé spans multiple roles: he made his feature‑directorial debut with *Maybe It’s You* (2023, Universal/Peacock), wrote an original action comedy for Byron Allen’s Entertainment Studios, and co‑created the action Western *Thorny Rose* with Paul Feig attached to direct and produce.

He also adapted the novel *There’s a Word for That* for Hilary Swank’s production and starring credit, and penned *Brother Nature* for Paramount.

Fay co‑founded the WGA Middle Eastern Writers Committee and is the only person selected for both Sony’s writers’ and directors’ programs. He is currently lined up to direct two Black List scripts—*This Is Going to Hurt* and *Until You*—for Di Novi Pictures.

His representation includes Paradigm, Kaplan/Perrone, and Lichter, Grossman, Nichols.

## Background & Context

Amblin Entertainment’s upcoming slate highlights a mix of franchises and fresh voices. Recent announcements include *Gremlins 3*, Alex Kister’s *The Mandela Catalogue*, and Zach Cregger’s *The Flood*. This diversity underscores Amblin’s commitment to both nostalgic properties and original storytelling.

Fay’s body of work reflects a blend of comedy, action, and genre‑mixing projects. His experience with Universal/Peacock on *Maybe It’s You* demonstrates his ability to work within the studio’s family‑friendly ecosystem. The partnership with Byron Allen and Paramount further signals his versatility across studios.

The collaboration with Amblin adds a seasoned production house to the equation. Spielberg’s involvement often brings heightened attention, distribution muscle, and access to a wide array of talent pools. In turn, Fay’s unique cultural perspective as an Iranian‑American writer‑director positions the project for fresh narrative angles.

## What Happens Next

With Universal greenlighting the pitch, development will likely commence with script drafts from Fay under Amblin’s guidance. Erik Baiers has indicated that the project is in early developmental stages, though specific milestones remain undisclosed.

Casting decisions and production timelines are expected to follow once the screenplay reaches a final draft. Given Amblin’s track record, the film may secure a mid‑budget family release window in the coming years.

No public statements have outlined a definitive release date or marketing strategy. As the project advances, further details will emerge from Universal and Amblin representatives.

The collaboration marks a notable addition to both Universal’s comedy slate and Amblin’s production lineup, setting the stage for a potentially high‑profile family film in the near future.

Why It Matters

The acquisition of ‘We Are Your Pets’ signals a strategic move by Universal Pictures to reinforce its family‑comedy lineup amid a competitive studio landscape where heart‑warming, accessible stories continue to dominate box office returns. By pairing this new Iranian‑American voice with Amblin Entertainment’s seasoned production machinery, the studio ensures a blend of fresh narrative perspectives and proven distribution muscle. The involvement of Steven Spielberg’s brand adds credibility that can attract top talent, secure favorable release windows, and generate buzz across both domestic and international markets. For fans of diverse storytelling, Cameron Ali Fay’s track record—spanning Universal/Peacock releases and genre‑mixing projects—offers a promise of humor interlaced with cultural nuance. the collaboration exemplifies how studios can leverage independent talent to diversify their rosters, potentially broadening demographic appeal and strengthening audience loyalty. As early development proceeds, the industry will be watching for how Universal balances Amblin’s nostalgic sensibilities with Fay’s contemporary comedic voice, a test that could shape future studio‑indie partnerships and influence the trajectory of family entertainment in the coming years.

Our Take

Universal’s decision to back ‘We Are Your Pets’ underlines the studio’s commitment to expanding its family‑friendly portfolio while embracing diverse creators. By entrusting the project to Amblin Entertainment, Universal taps into Spielberg’s storied legacy of delivering films that resonate across generations—an assurance that the final product will have both mass appeal and artistic integrity. For fans, this partnership promises a comedy that balances wholesome fun with cultural authenticity, potentially setting a new benchmark for inclusivity in mainstream cinema. From an industry standpoint, the move demonstrates that studios can profitably integrate underrepresented voices without sacrificing commercial viability. It signals a broader trend toward hybrid collaborations where independent talent and major studio resources combine to create content that is both innovative and bankable. Ultimately, ‘We Are Your Pets’ could serve as a case study for how diversity, legacy brands, and strategic greenlighting converge to produce compelling family entertainment.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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Cameron Fay’s new comedy puts pets in the driver’s seat of family chaos—Amblin’s production promises a hilarious, heart‑warming ride.
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Related topics

  • #Universal Pictures
  • #Cameron Ali Fay
  • #Steven Spielberg

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