Stars shout 30% off the world’s most comfortable thong—why it's a must

**The $100 Underwear Obsession: How a ‘Comfortable Thong’ Became Hollywood’s Dirty Little Secret**

There’s an unwritten rule in Hollywood: if it works for Jennifer Aniston, Barbara Corcoran, and a slew of reality TV stars, it’s worth a second look—even if that second look comes with a 30% discount.

Right now, the industry’s favorite pair of lace underwear is sitting in your shopping cart, just waiting for the right moment to drop in price. Hanky Panky, the brand behind what it calls the *“world’s most comfortable thong,”* has quietly become a closet staple for some of entertainment’s biggest names.

And with Labor Day sales pushing prices down, the question isn’t just *why* these thongs are so beloved—it’s *how long has this been going on?*

The brand’s rise isn’t just about comfort; it’s about the alchemy of late ’90s and early 2000s lingerie nostalgia, a dash of celeb endorsement magic, and the quiet revolution of everyday underwear that doesn’t feel like a compromise.

Hanky Panky, launched in 1994 by an Australian designer who wanted women to feel “sexy without sacrifice,” has spent decades perfecting the art of the unobtrusive thong. But it’s the stars who’ve turned it into a cultural phenomenon—one that’s now on sale, because even A-listers need a deal now and then.

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## **The Cult of Comfort: How a Thong Became a Must-Have**

The thing about underwear is that it’s the one fabric item we wear so often, it practically becomes a second skin. And yet, for decades, thongs were synonymous with sacrifice: either you went for the barely-there look or the slightly less revealing (but still uncomfortable) alternative.

Hanky Panky flipped the script in the early 2000s with its signature stretch lace, which clung without clinging—like a secret between you and the fabric. The brand’s genius wasn’t just in the design; it was in selling the idea that you could look polished and feel like you were wearing nothing at all.

Celebrities played a in legitimizing this shift. Jennifer Aniston’s 2020 confession to Sandra Bullock about her Hanky Panky habit wasn’t just casual small talk—it was a seal of approval from one of the most relatable icons of the 21st century.

Aniston, who’s been open about her love for understated elegance, isn’t the type to wear anything that feels like a statement. If she’s rocking these thongs, it’s because they pass the “forget you’re wearing them” test. Then there’s Barbara Corcoran, the *Shark Tank* powerhouse who treats her underwear like a long-term investment.

Her 2021 declaration that she’d wasn’t just a flex—it was proof that Hanky Panky’s quality is as durable as it is comfortable.

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## **The Labor Day Gold Rush: Why Now?**

Timing is everything, and Labor Day sales have turned these already-affordable thongs into a steal. The Original Rise Thong, a fan favorite for its snug fit without the dig-in-the-butt discomfort, is now marked down across retailers. Even better?

The Low-Rise Thong three-pack, a staple in many stars’ rotation, is seeing discounts that make it impossible to ignore. But why are these sales happening now? For one, summer’s heat has left everyone craving breathable fabrics, and Hanky Panky’s moisture-wicking microfiber options are suddenly looking like genius.

Plus, with back-to-school shopping in full swing, retailers are clearing inventory to make room for fall essentials—underwear included.

The real kicker? The brand’s expanded beyond thongs. The sorbet-themed boyshort three-pack, housed in an ice cream-inspired container, is a playful nod to the brand’s fun side, while still delivering on comfort.

It’s the kind of quirky detail that makes you pause—until you realize you *need* it. And let’s not forget the moisture-wicking microfiber sets, perfect for anyone who’s ever sweated through a long day of errands or a red-carpet event. these options are on sale during a heatwave is almost too perfect.

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## **The Fan Conspiracy: What the Hype Is Really About**

If celebrities and deal hunters aren’t enough, the real proof is in the reviews.

Online shoppers—many of whom sound like they’ve been waiting their whole lives for this—describe Hanky Panky thongs as *“like wearing nothing, but better.”* One buyer called them *“the best panties”* they’d ever owned, praising the way they move with you instead of against you.

In a year where heatwaves have turned daily life into a sauna, the cooling effect of these lace pieces has become a selling point. It’s not just about looking good; it’s about feeling unburdened, even when you’re dressed to the nines.

The boyshorts, in particular, have sparked a quiet but fervent fanbase. The ice cream packaging isn’t just cute—it’s a subtle wink to the brand’s playful, not-too-serious vibe. And the moisture-wicking sets?

Those are the unsung heroes for anyone who’s ever wished their underwear could double as athletic gear. these options are all on sale now feels like a conspiracy of sorts—like the universe itself is nudging you toward that “add to cart” button.

--- The best part? You don’t have to take anyone’s word for it. With prices slashed and styles ranging from classic lace to practical microfiber, there’s never been a better time to join the club.

And if you land on a pack, there’s a good chance you’ll understand why Hollywood’s most stylish women swear by them—even in 2026.