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First Scene of ‘The Ex Vows’ Revealed on Pitt Street Set

By GoNews Pulse Editorial Team••Updated Oct 12, 2026
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First Scene of ‘The Ex Vows’ Revealed on Pitt Street Set

**Pitt Street Secures Film Rights for Jessica Joyce’s Best‑Seller ‘The Ex Vows’**

Pitt Street Productions has officially acquired the feature‑film rights to Jessica Joyce’s 2024 romance novel *The Ex Vows*. The deal was announced early this week after the book topped the USA Today bestseller list and captured a wave of BookTok buzz.

The studio plans to package an adaptation “imminently,” indicating that production is poised to move forward quickly.

*The Ex Vows* follows two estranged lovers who must team up to save their best friend’s chaotic wedding. Over nine days at a scenic winery, the protagonists’ strict rules for keeping unresolved feelings at bay unravel as they navigate their past and present.

The novel’s success was driven in part by its viral presence on social‑media platforms that highlight romance and contemporary relationships.

Author Jessica Joyce, who has penned titles such as *You with a View*, *A Risk Worth Taking*, *Twelve Loves of Christmas*, and *Every Ordinary Thing*, is represented by Subtext Literary Management and InkWell Management. The book’s rise to instant bestseller status underscores Joyce’s growing influence in the New Adult romance genre.

## Background & Context

Pitt Street Productions entered the film‑to‑screen arena after producing Amazon’s #1 summer hit *The Last Sunrise*, which was adapted from Anna Todd’s novel. The company also created the teen romantic drama *See You On Venus*, featuring Virginia Gardner and Alex Aiono.

Founder Brian Pitt has a history of turning bestselling books into successful screen properties, notably the *After* franchise based on Todd’s works and the *Beautiful Disaster* series derived from Jamie McGuire’s romance novels.

The studio’s portfolio shows a consistent focus on contemporary romance with wide appeal. Its collaborations with Luber Roklin Entertainment and Ethea Entertainment have yielded projects that blend heartfelt storytelling with commercial viability, positioning Pitt Street as a reliable choice for adapting popular literary works into film.

## What Happens Next

With the rights secured, Pitt Street is set to assemble a creative team and develop a production package for *The Ex Vows*. While specific details on casting or filming schedules remain confidential, the company’s history suggests an expedited process from acquisition to production.

The studio’s prior adaptations typically move swiftly once rights are acquired, often within months of the initial announcement.

Given Joyce’s representation by Subtext Literary Management and InkWell Management, negotiations are likely to involve coordination between the author’s agents and the studio’s development team.

Once a script is finalized, the adaptation will enter pre‑production, aiming for a release that captures the novel’s passionate fan base and BookTok momentum.

Why It Matters

The swift acquisition of the film rights to Jessica Joyce’s ‘The Ex Vows’ underscores several key trends reshaping the romance‑film landscape. First, it highlights the power of social media ecosystems—particularly BookTok—in elevating a title to bestseller status and signaling a ready audience for cinematic adaptation. Studios like Pitt Street, with a history of turning romance bestsellers into box‑office hits, are increasingly courting works that already have a robust online fanbase, reducing market risk and ensuring built‑in marketing momentum. Second, the deal exemplifies the speed with which contemporary romance properties are moving from page to screen. Pitt Street’s pattern of rapid development—often within months of acquisition—suggests that the studio is leveraging streamlined pre‑production pipelines, perhaps by repurposing existing resources or securing talent quickly. This acceleration benefits both audiences, who receive new content faster, and the industry, which can capitalize on fleeting social media trends. Finally, the involvement of dual literary managers (Subtext and InkWell) indicates a collaborative negotiation model that may become standard for high‑profile romance adaptations. It reflects an industry recognition that aligning author representation with studio development teams is crucial for maintaining narrative integrity while meeting commercial goals. Overall, this transaction signals a continued convergence of digital fandom, streamlined production, and strategic partnership in the romance genre.

Our Take

Pitt Street’s move to secure ‘The Ex Vows’ is a strategic win for both fans and the studio, but it also invites scrutiny over the homogenization of romantic narratives in cinema. The rapid development pipeline that has become the norm risks prioritizing speed over depth, potentially compromising character nuance for a quick market entry. While BookTok’s influence ensures a built‑in audience, it can also pressure studios to chase viral trends rather than cultivate diverse storytelling. the dual agency representation highlights a growing trend of authors negotiating through multiple managers—a practice that can benefit authors by ensuring broader market exposure but may also lead to fragmented creative control. For audiences craving fresh perspectives in romance, the industry must balance commercial viability with artistic risk. Ultimately, Pitt Street’s fast‑tracked production promises an eagerly awaited film, yet it also serves as a reminder that the romance genre’s future will hinge on maintaining quality and inclusivity while navigating the fast‑paced demands of social‑media‑driven audiences.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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Related topics

  • #Pitt Street Productions
  • #Jessica Joyce
  • #BookTok

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