Soho bar kiss that stunned Olivia Attwood and Pete Wicks at 35 and 37

# Pete Wicks & Olivia Attwood’s Romance Began on Feb. 14’s Kiss FM Promo The first hint of a romance between two reality‑TV personalities didn’t come from a backstage kiss or a paparazzi‑fueled headline. It began with a marketing blurb that turned out to be a double‑edged sword.

On Valentine’s Day 2024, Kiss FM issued a cheerful release announcing the pairing of 35‑year‑old Olivia Attwood and 37‑year‑old Pete Wicks as co‑hosts of a new Sunday afternoon show.

The text playfully declared, “love is in the air” in the studio, a line that would soon feel less like a tagline and more like a foreshadowing.

The launch of Sunday Roast in March was meant to be a professional venture: two rising radio personalities hosting a talk‑show that blended light‑hearted banter with current events. Yet behind the polished veneer, a personal connection was developing.

Within weeks, photographs surfaced of the pair sharing moments on a yacht off Ibiza, a setting that would later be described by some as “intimate.” These images sparked speculation that the partnership was more than a business arrangement.

And when a national newspaper published photos of the two kissing in a Soho bar a year later, the rumor that had started in a press release could no longer be denied. What followed was a complex interplay of public perception, media strategy, and personal drama.

The couple’s budding romance collided with Attwood’s recent marriage to former footballer Bradley Dack, the public dissolution of that union, and the PR machinery designed to protect both careers.

Below we trace the timeline, the public narrative, and what lies ahead for the unlikely duo. ## Background & Context Kiss FM’s decision to pair Attwood and Wicks was a strategic move that aimed to capture a younger demographic.

The duo’s first appearance on air came in March, a week after the station’s playful Valentine’s Day announcement. Their Sunday Roast segment was scheduled to air each Sunday from 12:30 pm to 2:30 pm, a slot traditionally reserved for lighter fare and live audience engagement.

The show’s format blended personal anecdotes with celebrity interviews, a formula that fit both Attwood’s documentary background and Wicks’s reputation for candid commentary from his days on ITV’s *The Only Way Is Essex*.

Behind the scenes, the partnership was orchestrated by a team of publicists and agents who sought to balance the duo’s on‑air chemistry with the need to avoid potential backlash.

Olivia Attwood’s representation, led by a seasoned PR manager, was tasked with safeguarding her image as a “girl’s girl” and preventing her recent divorce from casting a shadow over her television career.

Pete’s agent, a former tabloid journalist, was equally concerned about ensuring that any personal relationship would not jeopardize sponsorship deals tied to his radio persona. The first hint of a personal connection emerged in late summer 2025, when Attwood and Wicks were photographed on an Ibiza yacht.

Their close proximity on the deck and the intimacy of the shots ignited rumors that the on‑air partnership had evolved into something more.

By January 2026, Attwood’s marriage to Bradley Dack had been publicly announced, yet the very next month, her home in Cheshire went on the market—a sign that the relationship was already strained.

Despite the PR push to present their partnership as strictly professional, the public narrative grew increasingly complex. ## What People Are Saying When the relationship became apparent, the media landscape was already saturated with gossip.

Attwood’s former marriage to Bradley Dack, a footballer with a long‑running tenure at Gillingham, had already made headlines for its dramatic end.

Attwood’s wedding, held in June 2023 at a five‑star London hotel, was later revealed to be a ceremonial affair without legal binding—an important detail that shaped how the public interpreted her subsequent relationships.

In early 2026, Attwood’s management issued statements suggesting that her split with Dack was due to infidelity on his part, a narrative designed to protect her brand. Meanwhile, Pete Wicks took a different path, stepping into the public eye with an interview in which he said, “She’s become my best friend.

I have fallen in love for the first time, and I don’t really have anything to compare it to.” The comments, made without naming the outlet, were a first for Wicks, who had previously spoken publicly about relationships only in the context of dating a former Love Island contestant. Social media reactions were mixed.

Supporters of the couple lauded the authenticity of their partnership, while detractors questioned the ethics of a public figure dating a recently divorced woman.

The PR teams on both sides had coordinated a media strategy that included carefully timed positive images, such as the pair returning to a London hotel in the early morning carrying pizza boxes—a candid moment that softened the narrative of a whirlwind romance.

Yet, as soon as photos of them kissing in a Soho bar were published, the strategy seemed to unravel. The image, taken at the Flute Bar, confirmed a romantic link that could not be denied.

The narrative also intersected with Attwood’s television work. Her documentary series, which focuses on the lives of young people navigating modern relationships, faced scrutiny when her personal life mirrored the themes of the show.

Critics questioned whether her on‑screen authenticity was compromised by her off‑screen relationship, a concern that her PR team tried to mitigate by emphasizing the “professional” nature of the partnership. ## What Happens Next The coming months will test the resilience of both careers.

For Attwood, the decision to continue hosting Sunday Roast while navigating public scrutiny over her relationship will require a delicate balance. She has expressed an intention to keep her on‑air persona focused on candid storytelling rather than personal drama.

Her new projects, including an upcoming documentary series on “unexpected friendships,” may serve to reframe her image away from romance and back toward her core audience.

Wicks, meanwhile, faces the challenge of maintaining his credibility as a radio host while also managing the potential fallout from his perceived romantic involvement.

The agent overseeing his career has indicated plans to rebrand Wicks as a relatable, down‑to‑earth personality, leveraging his recent confession about first‑time love as a way to connect with listeners.

Sponsorship deals tied to his brand will likely undergo reevaluation, but early indications suggest that his popularity remains strong enough to weather the turbulence. The radio station’s future plans for Sunday Roast remain largely unchanged.

The show is set to continue its weekly broadcast schedule, with a planned special episode featuring celebrity guests who have navigated public relationships themselves.

The network has stated that the focus will remain on the content rather than the personal lives of its hosts, a stance that may help to stabilize the show's brand amid the surrounding controversies.

In the broader entertainment ecosystem, the Attwood–Wicks story serves as a reminder that the lines between professional partnerships and personal relationships are increasingly blurred.

As audiences demand transparency, the couple’s ability to manage the narrative—while keeping the show engaging—will be a test of their media savvy and personal resilience. Both Attwood and Wicks have a clear path ahead: one that involves balancing the demands of public life with their personal choices.

Their next moves will likely determine whether their partnership can survive the inevitable scrutiny that accompanies any high‑profile romance.