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Seth Meyers turns his office into a live‑action game show

By GoNews Pulse Editorial Team••Updated Oct 5, 2026
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Seth Meyers turns his office into a live‑action game show

Seth Meyers is developing a new half‑hour workplace comedy, **The Game Room**. Fans of Meyers’ late‑night brand are watching closely as the project marks a fresh addition to his production slate.

The project comes from his production banner, Sethmaker Shoemeyers Productions, which currently has an overall deal with Universal Studio Group. Sethmaker Shoemeyers Productions, founded in 2017 by Meyers and co‑producer Michael Shoemaker, has produced a slate that includes *Late Night with Seth Meyers*, *A.P.

Bio*, *The Amber Ruffin Show*, *Mapleworth Murders* and *Good One: A Show About Jokes*. The banner also has an overall deal with Universal Studio Group.

Sethmaker Shoemeyers Productions has earned several Emmy nominations, including four for *Late Night with Seth Meyers* in the Outstanding Short Form Comedy, Drama or Series category. The company’s portfolio extends beyond late‑night television to scripted series such as *A.P.

Bio* and *The Amber Ruffin Show*, as well as comedy specials like *Good One: A Show About Jokes*. The nominations highlight the series’ strong comedic writing and production values.

## Development Details

Colton and Aboud, known for creating the ABC comedy *Home Economics*, have a track record that spans animation and feature films.

They co‑wrote the DreamWorks Animation film *Penguins of Madagascar* and the Netflix feature *A Futile and Stupid Gesture*, and more recently developed a *SpongeBob SquarePants* feature for Paramount Animation while writing a film for TriStar. Their work has earned critical acclaim across multiple formats.

Colton and Aboud are represented by Creative Artists Agency and Yorn Levine. Their collective experience spans live‑action television and animated features. Their diverse background brings a fresh perspective to the new project.

The executive production team for *The Game Room* also includes Meyers, Shoemaker, Colton, Aboud and Jason Carden. They collaborate under the umbrella of Universal Studio Group.

## Production Team & History

Sethmaker Shoemeyers Productions has earned several Emmy nominations, including four for *Late Night with Seth Meyers* in the Outstanding Short Form Comedy, Drama or Series category. The company’s portfolio extends beyond late‑night television to scripted series such as *A.P.

Bio* and *The Amber Ruffin Show*, as well as comedy specials like *Good One: A Show About Jokes*.

The overall deal between Sethmaker Shoemeyers Productions and Universal Studio Group not only supports *The Game Room* but also underpins the development of other projects. With *The Game Room*, Meyers and his team aim to bring a new workplace comedy to a primetime lineup.

Why It Matters

The announcement of The Game Room signals a strategic shift for Seth Meyers and NBC. Historically rooted in late‑night talk shows, Meyers is expanding into primetime scripted comedy, a move that could diversify his brand and attract a broader audience. The partnership with Universal Studio Group underscores the network’s confidence in cross‑platform content, as the deal supports not only NBC projects but also streaming ventures. By enlisting writers Colton and Aboud—who have proven success in both animation and live‑action—the series is positioned to blend sharp workplace satire with fresh storytelling techniques, potentially appealing to Gen Z viewers who favor hybrid media formats. For the industry, this collaboration exemplifies how established personalities can leverage their production banners to secure high‑profile deals and greenlight new concepts. Fans of Meyers will see an evolution from monologue‑centric humor to ensemble dynamics, while NBC gains a potential hit that fills a gap in its primetime lineup. Overall, The Game Room represents a calculated risk that could redefine Meyers’s comedic legacy and set a precedent for other late‑night hosts considering scripted ventures.

Our Take

Seth Meyers’ foray into a workplace comedy is both bold and necessary. His tenure on Late Night has cemented his wit, but the studio‑backed transition to primetime shows ambition to stay relevant in an era where audiences crave multi‑genre content. By pairing with seasoned writers like Colton and Aboud, The Game Room is poised to deliver clever office humor that resonates with younger demographics without losing the sharpness fans expect. However, success hinges on balancing Meyers’ distinct voice with ensemble storytelling; a misstep could turn the series into a generic sitcom rather than a fresh take on workplace dynamics. NBC’s support through Universal Studio Group adds credibility, but the network must also invest in strategic marketing to distinguish this show from saturated comedy offerings. If executed thoughtfully, The Game Room could become a flagship for cross‑platform comedy, reinforcing Meyers’ brand while expanding NBC’s primetime appeal.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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Related topics

  • #Seth Meyers
  • #NBC
  • #Universal Studio Group

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