Fearne Cotton & Mark Rober Lead Samsung TV Plus's Surprising UK Creator Lineup

**Samsung TV Plus Expands Creator Partnerships With New Global Channels**

Samsung TV Plus announced a series of new creator‑driven channels set to launch across multiple regions. In the United Kingdom, the platform will debut three channels—Happy Place, Golf Life, and Joe Media—partnering with 208 Studios.

The UK lineup features Fearne Cotton’s wellness podcast‑based Happy Place, a golf brand led by Tubes, Ange and former footballer Jimmy Bullard, and a millennials‑focused news channel from Joe Media.

In Australia, New Zealand, Singapore, Thailand and the Philippines, Luke Nguyen’s World will appear as a free ad‑supported (FAST) channel. The series showcases more than 95 episodes across nine seasons of the Australian‑Vietnamese chef’s culinary adventures.

Meanwhile, in Brazil and Mexico, Mark Rober TV will expand with a dubbed version of the former NASA scientist’s popular YouTube channel.

These deals underscore Samsung TV Plus’s continued push into the creator economy. The free streaming service is already home to channels from creators such as Dhar Mann—who is slated to keynote at MIPCOM—and Michelle Khare.

“The creator economy is no longer a trend – it’s a global phenomenon that’s reshaping how audiences discover and engage with content,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus.

“Samsung TV Plus has been at the forefront of that evolution, giving the world’s leading digital storytellers a global platform to grow their brands, while expanding their reach to millions of viewers in a true television environment.”

## Background & Context

Samsung TV Plus has focused its strategy on partnering with high‑profile creators over the past year. The service already hosts channels from well‑known personalities, providing them with a television‑style platform that reaches Samsung Smart TV users worldwide.

By aligning with creators who have built large audiences online, Samsung aims to blend the immediacy of digital content with the broader reach of traditional TV distribution.

The new UK channels represent a diversification of content categories—wellness, sports, and news—reflecting a broader trend of creators branching into niche verticals.

The partnership with 208 Studios further solidifies Samsung’s commitment to developing original, creator‑led programming that can compete with both on‑demand services and linear broadcasters.

## What Happens Next

The upcoming channels will be available immediately on Samsung Smart TVs in the announced markets, offering viewers free access without subscription fees. Users will be able to discover these new offerings through the platform’s channel guide, which is updated regularly to reflect new additions and seasonal programming.

Samsung’s expansion into Brazil, Mexico, and the Asia‑Pacific region indicates a strategic push toward emerging markets where streaming penetration continues to rise.

By localizing content—such as dubbing Mark Rober’s channel for Latin American audiences—Samsung aims to broaden its global footprint while supporting creators in reaching new demographics.

With these additions, Samsung TV Plus continues to position itself as a key player in the evolving landscape of creator‑driven content, blending the familiarity of television with the dynamism of online storytelling.