Roku’s 30 bundles slash streaming bills—what’s the catch?

Roku has added 30 new bundle combinations to its Premium Subscriptions, offering customers a way to combine services such as AMC+, Fox One and Starz. The bundles are available through Roku’s channel store and can be accessed from the Subscriptions Destination, Streaming Store and Premium Subscriptions Home.

Customers can save up to 30% compared with subscribing to each service separately.

These bundled offerings mark the first time Roku has made such combinations available .

The move reflects a broader trend of streaming platforms offering bundled packages to attract new viewers and retain existing ones. , 76% of sign‑ups through Premium Subscriptions are incremental and would not have happened as direct-to-consumer transactions.

Roku’s subscription business has been on an upward trajectory. In the first quarter, Premium Subscriptions recorded the most sign‑ups in company history, and subscription revenue rose 30% from the prior‑year quarter to $518.5 million.

Earlier this year, Roku announced it had surpassed 100 million global households and is set to be acquired by Fox Corp. in a $22 billion deal expected to close in the second half of 2027.

## Background & Context

Premium Subscriptions has become Roku’s primary channel store, and the introduction of bundles is the first time the platform will offer such options. Bundles can be found throughout the Roku ecosystem, allowing users to add multiple services with a single subscription.

The new combinations include well‑known channels like AMC+, Fox One and Starz, among others.

Research from Antenna indicates that 76% of Premium Subscription sign‑ups are incremental, meaning they would not have occurred as direct-to-consumer transactions. Additionally, 98% of those subscribers were new to the service being added.

This suggests that bundled offerings may drive growth by reaching audiences that would otherwise remain untapped.

The launch comes amid Roku’s recent milestones: surpassing 100 million households worldwide and an upcoming acquisition by Fox Corp. The $22 billion deal underscores the strategic importance of Roku’s subscription ecosystem in the broader streaming landscape.

## What People Are Saying

Randy Ahn, Roku’s VP and GM of subscriptions, told that the company had tested the bundles extensively before their launch. He emphasized that this careful testing was intended to ensure a smooth customer experience. The statement highlights Roku’s focus on data‑driven product development.

Amy Leasca, EVP of partner growth for AMC Global Media, said the addition of bundles will help viewers “find the programming they want with a level of convenience and value individual subscriptions don’t offer.” Leasca’s comment underscores the perceived benefit to consumers in terms of both ease and cost savings.

One of the bundled services is Howdy, Roku’s own $3‑a‑month, commercial‑free home for library titles. Howdy launched in August 2025 and hit one million subscribers earlier this year. This illustrates Roku’s ability to create its own content offerings while also bundling third‑party services.

## What Happens Next

The new bundles arrive the same week that Amazon Prime Video announced a $30‑a‑month package featuring AMC+, Starz, BritBox, PBS Masterpiece and MGM+. Pay‑TV providers like YouTube TV, DirecTV and Charter are also expanding their bundled options.

Stand‑alone SVODs such as Peacock and ESPN are increasingly moving toward platforms that sell third‑party services.

Roku’s subscription revenue growth in Q1 shows the effectiveness of its strategy. Premium Subscriptions recorded the highest sign‑ups in company history, and revenue reached $518.5 million, up 30% year over year. These figures suggest that bundled offerings may continue to drive consumer adoption.

In Mexico, Roku offers two bundles: Filmelier+ and Adrenalina Pura+, along with Looke and Booh! The U.S. catalog includes a broader array of 30 combinations, though the specific lineup is not listed in the source. The expansion reflects Roku’s intent to tailor bundled offerings to regional markets.

Roku’s rollout of bundled packages signals a significant shift toward integrated streaming experiences. By combining popular services under one subscription, Roku seeks to increase subscriber engagement and revenue while staying competitive in a crowded market.