Reelz Snags US Rights to Police 24/7, Sky Debuts Season 3—Fans Brace

# Police 24/7 Shifts: Reelz Snags U.S. Rights, Sky Debuts Season 3 The dramatic, behind‑the‑lines look into American law enforcement has just taken a sharp turn.

The second‑window distributor Reelz has secured the U.S. rights to the first two seasons of the fast‑growing series *Police 24/7*, while the UK’s Sky is set to unveil its third installment on Sky Witness.

These moves come as the show’s original broadcaster, The CW, extends the franchise into a new season, underscoring the show’s rising star power in the factual entertainment arena. The decision to broaden *Police 24/7*’s reach is a response to the show’s impressive ratings.

After debuting on The CW’s primetime lineup, it drew audiences who were eager to see real‑time police work unfold across different jurisdictions, from routine traffic stops to high‑stakes standoffs.

The series, produced by SallyAnn Salsano’s Mulholand Media, has become a staple of the network’s strategy to offer fresh, high‑volume factual content that can be repurposed across multiple platforms.

With the new deals in place, viewers in North America will gain access to a fresh catalog of police narratives on Reelz, while British audiences will experience the next chapter on Sky Witness.

The expansion signals not only the growing appetite for unscripted content that offers raw, unfiltered moments, but also the increasing fluidity of content ownership in a market where a successful show can leap from network to premium cable to streaming in a matter of months. ## Background & Context *Police 24/7* debuted on The CW in early 2024, positioning itself as an immersive documentary series that follows law‑enforcement agencies across the United States.

The concept—capturing the day‑to‑day realities of police work—was conceived by Mulholand Media, a company with a track record of producing high‑volume factual series.

By pairing the show with other reality staples like *Scrabble* and *Trivial Pursuit*, The CW aimed to cement a niche of viewers who appreciate the blend of competitive formats and real‑world drama. Season two continued the approach of showcasing a range of policing scenarios across multiple states.

Ratings remained strong, with a significant share of viewers tuning in during mid‑week slots—a demographic traditionally hard to capture for procedural dramas.

The show's success can be attributed to its real‑time footage, minimal scripting, and the visceral immediacy that draws audiences into the split seconds that can mean the difference between life and death on the front lines. In addition to U.S. distribution, the series has already found an international footprint.

Fremantle, the global distribution arm, has licensed the program to a number of territories—including Australia, New Zealand, Spain, Portugal, the Netherlands, Belgium, Scandinavian countries, Lithuania, the Middle East, and parts of Africa.

This global reach reflects the universal appeal of law‑enforcement narratives, especially when presented in a high‑quality, documentary‑style format. ## What People Are Saying Industry insiders have taken note of the strategic timing of the new distribution deals.

Kyle Harris, Vice President of Acquisitions at Fremantle, remarked that *Police 24/7* has “quickly established itself as a highly repeatable, high‑volume factual franchise with broad audience appeal.” His statement highlights the series’ capacity to maintain viewership across multiple platforms, a valuable trait in a crowded content marketplace.

The CW’s decision to renew the show for a third season in August aligns with a broader programming trend of investing in proven factual series that can generate high engagement without the upfront costs of scripted drama.

By pairing *Police 24/7* with established titles like *Scrabble* and *Trivial Pursuit*, the network has created a diversified portfolio that caters to varied audience tastes while maintaining a cohesive brand identity. Sky’s acquisition of Season 3 marks a notable expansion into the UK factual market.

Previously, the series premiered in the United Kingdom on Sky Crime in December 2025. With the upcoming launch on Sky Witness, viewers will see a different facet of the series, one that is likely to resonate with the channel’s broader lineup of reality and crime‑focused programming.

This move not only broadens Sky’s factual library but also taps into the UK’s appetite for true‑crime and law‑enforcement content, a genre that has consistently drawn strong ratings.

While fans of the show have praised its raw portrayal of police work, critics point out the potential ethical considerations of broadcasting sensitive incidents.

However, the production team has maintained that all footage is handled with strict adherence to legal and ethical guidelines, ensuring that individuals’ privacy is respected while delivering compelling storytelling. ## What Happens Next The immediate next step for the franchise is the launch of Season 3 on Sky Witness, which will premiere on the channel.

As part of the distribution strategy, the season is also slated for release on streaming platforms tied to Sky, expanding accessibility for viewers who prefer on‑demand viewing.

For the U.S. audience, Reelz’s acquisition of Seasons 1 and 2 means the network will likely curate a binge‑ready collection that can be leveraged across its linear and digital channels.

The platform may use the content to attract viewers who seek high‑intensity factual programming, thereby diversifying its existing lineup and competing in a space traditionally dominated by cable and streaming giants.

From a broader industry perspective, these deals illustrate the fluid nature of content ownership in contemporary television.

A successful show can originate on a broadcast network, secure second‑window deals with premium cable, and then be distributed internationally through a global syndication network—all within a year.

The *Police 24/7* franchise serves as a case study in how factual content can be leveraged across multiple revenue streams, benefiting producers, distributors, and broadcasters alike. As the show continues to unfold, stakeholders will monitor viewership data closely.

Positive audience engagement could spur additional seasons, potentially extending into new international markets. In an era where audiences crave authenticity, *Police 24/7* may become a benchmark for the next generation of reality‑driven law‑enforcement series.

With a robust distribution framework and a clear strategy for audience expansion, *Police 24/7* is poised to ride the wave of factual entertainment’s rapid evolution.