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Bill Lawrence & Karl‑Anthony Towns spark Tribeca—find out the surprise

By GoNews Pulse Editorial Team••Updated Oct 12, 2026
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Bill Lawrence & Karl‑Anthony Towns spark Tribeca—find out the surprise

Project Healthy Minds has announced the lineups for two upcoming New York City gatherings that spotlight mental‑health advocacy. The fourth annual World Mental Health Day Gala on October 8 will honor television producer Bill Lawrence with the organization’s Storyteller of the Year Award.

The next day, a complimentary festival on October 10 will feature NBA champion Karl‑Anthony Towns and actor Terry Crews on panels about grief, loss and personal change. Both events will be staged at Spring Studios in Tribeca.

## Background & Context

Founded to expand access to mental‑health services across the United States, Project Healthy Minds has grown into a national platform that blends celebrity influence with expert insight. The World Mental Health Day Gala marks its fourth annual edition, celebrating creators whose storytelling elevates conversations about well‑being.

The companion festival, now in its fifth year, is free to the public and offers a broader range of sessions that include psychology, fitness, fashion and mindfulness. Both gatherings are held at Spring Studios in New York’s Tribeca neighborhood, a venue that has hosted numerous cultural events aimed at community outreach.

Bill Lawrence, known for producing hit series such as *Scrubs*, *Ted Lasso*, *Rooster* and *Bad Monkey*, will be named Storyteller of the Year. Carson Daly—co‑anchor of *Today* and a producer of *The Voice* who also serves on the organization’s board—will host the gala.

The event will feature speeches, a photo‑op, and a moment of recognition for Lawrence’s contributions to mental‑health discourse through his work in television.

## What People Are Saying

Phillip Schermer, Project Healthy Minds founder and CEO, emphasized the scope of the organization’s mission: “Mental health is not one issue among many facing modern culture.

It’s the thread running through every other question we’re asking about who we’re asking about who we are and where we’re going.” He added that understanding the century requires more than technology, politics or economics—it demands insight into mindset.

Carson Daly expressed personal motivation behind his involvement: “The two annual fall events remind me why I keep showing up for this work. The festival and gala have grown into something bigger than an event.

They’re proof that when people talk openly about mental health, real change follows.” These remarks underscore the organization’s focus on creating spaces where public figures and experts can share authentic narratives.

Karl‑Anthony Towns, a pivotal player in the New York Knicks’ championship run last season, will join a panel titled “Turning Tragedy Into Triumph: New York Knicks Star & NBA Champion Karl‑Anthony Towns on Grief, Loss, and High Performance.” He has previously spoken about the influence of his late mother’s memory during that title campaign.

Terry Crews will lead the session “Who Am I Now: Getting Ready for Change,” offering a perspective from his own journey toward personal growth.

## What Happens Next

Further details about speakers and sessions will be released later, as Project Healthy Minds notes that more participants will be announced. The festival’s open‑to‑public format encourages broad community engagement, allowing attendees to access workshops and panels without cost.

Both the gala and festival are expected to attract a mix of fans, mental‑health professionals, athletes, and artists who share the organization’s vision.

The events represent a continued effort by Project Healthy Minds to weave mental‑health conversations into mainstream culture. By aligning storytelling, sports performance, and personal testimony, the organization aims to shift public perception and foster tangible support for expanded access to services across the country.

Why It Matters

The announcement underscores a growing trend where entertainment and sports figures are leveraging their platforms to address mental‑health issues, thereby normalizing conversations that were once stigmatized. Project Healthy Minds is capitalizing on the high visibility of its honorees—Bill Lawrence, a prolific TV producer, and Karl‑Anthony Towns, an NBA champion—to draw diverse audiences ranging from fans to professionals. By hosting events in Tribeca’s Spring Studios, the organization situates itself in a cultural hub that attracts media attention, amplifying the reach of its messaging. For industry stakeholders, this partnership illustrates how cross‑disciplinary collaborations can generate buzz while advancing social causes. Fans benefit from direct access to panels and workshops that demystify coping mechanisms and resilience strategies, especially when delivered by relatable figures who openly discuss grief and personal growth. The free festival component removes financial barriers, enabling broader participation and reinforcing the organization’s mission to expand mental‑health services nationwide. Overall, the events serve as a model for integrating advocacy into mainstream entertainment, thereby fostering an environment where mental‑health dialogue is both accessible and celebrated.

Our Take

I applaud Project Healthy Minds for using celebrity influence responsibly to bring mental‑health discussions into everyday conversation. By spotlighting figures like Bill Lawrence and Karl‑Anthony Towns, the organization leverages authenticity and relatability to engage audiences that might otherwise feel alienated from clinical discourse. However, the success of such events hinges on sustaining momentum beyond a single gala and festival. The free festival is a commendable step toward inclusivity, but long‑term impact requires tangible follow‑through—such as partnerships with local providers and measurable outcomes for participants. The initiative also risks turning advocacy into a performative spectacle if not paired with concrete resources. Still, the blend of entertainment, sports, and personal testimony offers a powerful template for future outreach efforts. If Project Healthy Minds can transform the buzz into lasting community support, it will set a new standard for how cultural institutions champion mental‑wellness.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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A free festival brings NBA star Karl‑Anthony Towns, TV producer Bill Lawrence, and actor Terry Crews together—don’t miss what's in store.
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Related topics

  • #Project Healthy Minds
  • #Bill Lawrence
  • #Karl-Anthony Towns
  • #Terry Crews
  • #Spring Studios Tribeca

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