Fashion

Nikki Glaser Keeps This $9 Serum for 15 Years – Find Out Why

By GoNews Pulse Editorial Team••Updated Oct 15, 2026
Share
Nikki Glaser Keeps This $9 Serum for 15 Years – Find Out Why

**Nikki Glaser Unveils 15‑Year Favorite Skincare Serum, $9

Nikki Glaser – the sharp‑tongued comedian who’s become a go‑to for NFL promos, the “Stunning Tour” road crew, and the Golden Globes’ host – has opened up about a little bottle that’s been part of her nightly ritual for almost a decade and a half.

During an episode of Paige DeSorbo’s Amazon Live series, Glaser let her fans in on the secret: *The Ordinary’s 100 % Plant‑Derived Squalane.* She called it “the slickest moisture” she layers over every step of her routine, and she confessed that the serum is “truly my only secret” when prepping for big‑stage events.

The Ordinary’s squalane is marketed as a lightweight, non‑comedogenic moisturizer that bolsters the skin barrier and can also hydrate hair. , it’s versatile enough for use on face, body, and even as a leave‑in for tresses.

Amazon reports that more than 10 000 bottles were sold in the last month alone, and the product holds a 4.7‑star average from over 6 000 reviews.

---

## Background & Context

### The Ordinary’s Legacy

Founded in 2016 by Daniel Caesar, The Ordinary quickly carved a niche for itself by offering high‑performance ingredients at a fraction of the cost of luxury brands.

Their squalane serum hit shelves in 2019, sourced from olive oil and refined to 100 % plant‑derived purity – a deliberate move away from the historically animal‑sourced squalane that dominated the market.

The formula’s “slick” texture and rapid absorption made it an instant favorite for skincare enthusiasts looking for a no‑fuss, barrier‑friendly moisturizer.

### Glaser’s Early Adoption

Glaser first discovered the serum during her early career as a stand‑up comedian touring the country. “I was always on the road, living in hotels that didn’t always have good air quality or a decent shower,” she recalled.

The 9‑cent bottle became her lifeline: it could be applied anywhere, on face, neck, or even on those stubbornly dry elbows after a long day of performances. “The texture feels like liquid glass,” she said, and it was affordable meant she could keep a stash in every hotel room.

### Her Nightly Ritual

In the Amazon Live interview, Glaser walked her viewers through a simple routine: cleanse, apply serums and actives, finish with squalane, then moisturize if needed. She insists that the serum is the last thing she puts on, letting all other products absorb fully before sealing in moisture. “You want that slick finish,” she told DeSorbo.

“It’s not about heavy creams or gels; it’s about a smooth, light film that keeps the skin supple through the night.”

---

## What People Are Saying

### Fan‑Generated Buzz

The serum has sparked a wave of fan reactions online.

Instagram users started tagging their posts with #NikkiGlaserSqualane, and a comment thread on Glaser’s own profile swelled with praise: “This is the only thing that keeps my skin looking fresh after a night of touring!” Another commenter noted, “I can’t believe how easy it is to apply – no more rubbing, just smooth glide.”

### Real‑World Reviews

On Amazon, shoppers frequently echo Glaser’s sentiments. One reviewer wrote, “It gives you a nice glassy glow, but doesn’t give you that fried chicken look,” a tongue‑in‑cheek nod to the serum’s non‑greasy finish.

Another user praised its versatility: “I use it on my legs before bed; it evenens skin tone and leaves a subtle sheen.” A third review highlighted its affordability and impact: “Squalane is a game changer for my busy schedule – I love that I can keep it in my purse and apply it on the go.”

### Industry Voices

Beauty editors have noted that Glaser’s endorsement comes at a pivotal time when consumers are gravitating toward plant‑derived ingredients. “Her candid, everyday‑use testimony helps demystify the product for a broader audience,” one blogger wrote.

“It’s not just another luxury serum; it’s a staple for anyone who needs reliable hydration without breaking the bank.”

---

## What Happens Next

### Continued Demand

There’s no indication that Glaser plans to change her routine or switch away from the squalane she loves. The product remains available on Amazon and other retailers, and sales have surged in the weeks following her reveal.

While The Ordinary hasn’t announced a new line of squalane‑based products, the buzz has prompted speculation about potential collaborations with celebrity influencers.

### Industry Impact

Glaser’s open endorsement underscores a growing trend: celebrities championing budget‑friendly, ingredient‑centric skincare. This shift is reshaping the market, encouraging established brands to emphasize affordability and transparency.

For The Ordinary, a company already built on those principles, Glaser’s testimony reinforces their core message and expands their reach into mainstream pop culture.

### A Lasting Favorite

As the 100 % Plant‑Derived Squalane continues to win hearts across the board, Nikki Glaser’s decade‑plus loyalty speaks volumes. Whether you’re a touring comedian or a stay‑at‑home parent, the serum offers a practical solution that fits into any hectic schedule.

And for fans who’ve followed Glaser from her early gigs to her latest award‑show gig, this little bottle is now part of the shared narrative—proof that sometimes the simplest products can bring the most lasting glow.

Why It Matters

The Nikki Glaser endorsement highlights a broader trend in beauty toward affordable, plant‑derived ingredients that can be marketed with celebrity influence. By spotlighting The Ordinary’s 100% plant‑derived squalane serum—a product originally priced at $9—Glaser taps into a large demographic of budget‑conscious consumers who crave efficacy without luxury price tags. Her live Amazon interview serves as a real‑time case study, showing how an influencer’s routine can translate into concrete sales spikes (over 10,000 units in one month). The data reinforces the power of authenticity: Glaser describes the serum as her “only secret” for stage prep, which resonates with fans who value practicality over gimmickry. For the industry, this demonstrates that high‑performing formulations can still achieve mass appeal when packaged in a narrative of real‑world use. It also signals a shift in marketing strategy—brands can lean on transparent ingredient profiles and celebrity testimony instead of heavy advertising spend. Finally, it underscores the importance of consumer reviews: the 4.7‑star rating from 6,000+ reviews builds trust that complements influencer endorsement, creating a virtuous cycle of word‑of‑mouth and repeat purchase.

Our Take

While some skeptics worry that celebrity endorsements may dilute product integrity, Nikki Glaser’s candid use of The Ordinary’s squalane serum actually strengthens the brand’s promise of transparency and affordability. Her endorsement is not a flashy marketing stunt; it’s a genuine testimony from a public figure who lives on the road, dealing with variable air quality and limited bathroom space. By choosing a lightweight, non‑comedogenic serum that hydrates both skin and hair, Glaser demonstrates versatility—something many consumers desire in one bottle. her use of the product as the final step of a nighttime routine reflects a broader trend toward streamlined regimens, especially among busy professionals. The resulting spike in Amazon sales confirms that authenticity can translate into tangible market impact. For fans, this story affirms that budget skincare can perform alongside high‑end options. For the industry, it serves as a reminder that ingredient clarity and real‑world usage resonate more than buzzwords alone. Thus, Glaser’s endorsement validates the shift toward plant‑derived, value‑focused products and encourages brands to maintain authenticity in their messaging.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

Quick Answers

What is the latest update on this story?
Her nightly ritual with the $9 serum keeps her skin glowing—she just reveals why it works so well.
Who is this story about?
This article covers developments related to Nikki Glaser Keeps This $9 Serum for 15 Years – Find Out Why. GoNews Pulse's editorial team monitors the story and updates the article as new verified information becomes available.
Where can I read more about Nikki Glaser?
GoNews Pulse publishes original reporting on Nikki Glaser and related entertainment news. Visit the homepage or browse the section dedicated to this story for the latest coverage.

Related topics

  • #Nikki Glaser
  • #Amazon Live endorsement

More From This Section