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Monster the Lizzie Borden Story explodes to 12.1 m viewers in four days

By GoNews Pulse Editorial Team••Updated Oct 16, 2026
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Monster the Lizzie Borden Story explodes to 12.1 m viewers in four days

Netflix’s newest entry in Ryan Murphy’s crime‑drama lineage, *Monster: The Lizzie Borden Story*, premiered to a solid 12.1 million views during its first four days on the English TV list for the week of September 14‑20. The number matches the opening weekend of last season’s premiere, *The Ed Gein Story*.

The series launched on a Friday, giving it one day fewer than the earlier releases that set comparable records. Meanwhile, the platform’s new young‑adult series, *Crew Girl*, has already doubled its opening‑week audience in its second week.

The performance of these titles underscores Netflix’s ongoing challenge to keep viewers engaged in long‑running series while also finding fresh audiences for its newer projects.

## Background & Context

Ryan Murphy has built a cinematic universe of infamous killers that has consistently drawn large audiences. *Monster* is part of this franchise, following the success of prior installments such as *The Lyle and Erik Menendez Story* and *The Ed Gein Story*.

The release schedule for these series typically spans a few days: *The Lyle and Erik Menendez Story* Season 2 debuted on a Thursday, accruing 12.3 million views in four days; *Monster* debuted on a Friday with 12.1 million views in the same time frame.

These figures indicate that while initial interest remains high, retention over subsequent weeks may be difficult for continued installments.

In contrast, *Crew Girl* is a fresh addition to Netflix’s slate, focusing on a 16‑year‑old coxswain of an elite private school’s all‑male rowing team. The show was renewed for another season after its modest opening weekend, suggesting a growing fan base.

## Current Viewership Snapshot

*Monster: The Lizzie Borden Story* secured the top spot on the English TV list during its debut week, with 12.1 million views in its first four days. This tally mirrors *The Ed Gein Story*’s opening weekend and sits just below *The Lyle and Erik Menendez Story* Season 2’s 12.3 million.

In the second week, *Crew Girl* surged to 11.3 million views, more than doubling its viewership from its opening weekend. The series was also renewed for another season during this period.

The teen drama *The Gentlemen* maintained a strong presence, with Season 2 holding the third position on the list at 6 million views and Season 1 following at No. 5 with 3.4 million views.

On the film side of the English list, Tyler Perry’s *Why Did I Get Married Again?* led with 9.7 million views, followed by *The Whisper Man* at 6.2 million.

## Implications & Trends

The comparable opening numbers for *Monster* and *The Lyle and Erik Menendez Story* suggest that initial interest in Murphy’s series remains robust, yet both shows were released a day apart with similar viewership indicates a plateauing audience base.

This trend aligns with Netflix’s documented difficulty in retaining audiences on many of its long‑running series.

Conversely, *Crew Girl*’s rapid audience growth demonstrates that new, well‑positioned young‑adult dramas can find and expand their viewer base even after a modest launch. The renewal of the show after only one week implies confidence in its potential to attract sustained viewership.

In the broader context, the film list shows that mainstream titles continue to dominate, with Tyler Perry’s franchise leading and *The Whisper Man* maintaining a strong second spot.

The data from this week points to a bifurcation in Netflix’s content strategy: while established crime‑drama franchises face challenges in keeping audiences beyond the premiere week, fresh projects targeting niche demographics can experience accelerated growth and renewal prospects.

Why It Matters

The performance of Monster and Crew Girl underscores a pivotal tension in Netflix’s content strategy: sustaining viewership for established franchises versus nurturing growth for new projects. Monster’s 12.1 million first‑week haul confirms that the Ryan Murphy brand still commands significant pull; however, the near‑identical numbers to last season’s premiere suggest diminishing marginal gains and a potential plateau in audience retention. In contrast, Crew Girl’s rapid ascent to 11.3 million viewers in its second week—more than double its opening weekend—demonstrates that fresh, niche‑targeted dramas can capture and expand audiences quickly, justifying swift renewals. This dichotomy reflects broader industry patterns where legacy series often struggle to maintain momentum beyond initial hype, while new shows exploiting under‑served demographics achieve swift growth. For Netflix, the implications are twofold: first, long‑running crime dramas may need reinvigorating storytelling techniques (cliffhangers, cross‑series hooks) to keep viewers engaged; second, continued investment in young‑adult content can yield high returns on shorter development cycles. The data also hints at a bifurcated viewership base: fans of established thrillers who are more resistant to change versus newer audiences seeking fresh narratives. Consequently, the platform’s future success will hinge on balancing these divergent segments while preserving brand loyalty and discovering new growth engines.

Our Take

Netflix’s latest metrics reveal that a one‑size‑fits‑all approach is increasingly untenable. The Monster launch proves that star power still guarantees headline numbers, yet the stagnation after week one warns of a saturated crime‑drama market. Conversely, Crew Girl’s explosive second‑week surge shows that targeting niche youth audiences can pay off faster than relying on legacy franchises. Rather than pouring resources into extending long‑running series, Netflix should diversify its portfolio with high‑quality, genre‑fresh content that resonates with specific demographic groups. Simultaneously, retention tactics—such as strategic cliffhangers, character arcs that extend beyond the premiere, and cross‑promo opportunities across the platform—must be refined for legacy titles. Ultimately, success will hinge on a hybrid model: leveraging established IP to attract initial eyeballs while simultaneously cultivating new shows with rapid audience growth and low production risk. This dual strategy will keep the catalog dynamic, retain loyal viewers, and continually draw in new subscribers.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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Related topics

  • #Monster Lizzie Borden
  • #Crew Girl
  • #Ryan Murphy
  • #Netflix
  • #Tyler Perry

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