Meghan Markle unveils royal sparkling wine as Harry moves to Cotswolds

Meghan Markle announced a new sparkling wine under her lifestyle brand As Ever this Tuesday. The Reserve Brut, crafted by the Méthode Champenoise and sourced from Napa Valley, will debut on the brand’s website Thursday.

The announcement was posted on Instagram with two images of the bottle, accompanied by the tagline “A new chapter to celebrate.”

The sparkling wine will be available for purchase starting Thursday, the brand’s official website. As Ever has positioned the Reserve Brut as a drink for gathering, toasting, and savoring life’s beautiful moments. The product follows a series of culinary releases that began in April 2025.

Meghan’s brand first launched with a range of edibles, including raspberry jam, herbal teas, wildflower honey and cookie mix. In July 2025 the brand released its first wine, a 2023 Napa Valley Rosé that sold out within an hour of launch. Subsequent vintages included a 2024 Marlborough Sauvignon Blanc and a 2021 Vintage Napa Valley Brut.

## Background & Context

The launch of As Ever marked the beginning of Meghan’s entrepreneurial journey after her departure from royal duties in 2018. The brand positioned itself as a lifestyle venture that blends food, beverage and wellness, with a focus on quality ingredients sourced from U.S. vineyards and farms.

Its first product line was promoted through a partnership with a major streaming platform for the documentary series “With Love, Meghan.”

The initial wine release in July 2025 captured significant attention, with the 2023 Napa Valley Rosé selling out within an hour of its online debut. The brand leveraged social media and influencer collaborations to drive rapid sales.

Despite the successful launch, the series was cancelled after two seasons, leading to the termination of the streaming partnership.

Following the cancellation, the partnership with the streaming platform concluded in early 2025. The brand’s representatives emphasized that As Ever had achieved “meaningful and rapid growth” and was ready to stand independently. They also hinted at an “exciting year ahead” with future product launches on the horizon.

Since its launch, As Ever has built a following of over 200,000 followers on Instagram and more than 150,000 on TikTok. The brand emphasizes sustainability, sourcing ingredients from farms that use regenerative practices. It has partnered with local artisans to create limited‑edition products that reflect regional flavors.

The brand’s marketing strategy blends digital storytelling with experiential pop‑up events. Last summer, As Ever hosted a virtual tasting series that attracted over 5,000 participants worldwide. These events aim to create a sense of community around the brand’s products.

## What People Are Saying

Meghan’s spokesperson stated that the Reserve Brut launch reflects the brand’s commitment to quality and innovation. The statement highlighted that the wine would be available for “gathering, toasting, and savoring life’s beautiful moments.” It underscored the brand’s focus on premium sourcing and traditional production methods.

An industry insider noted that the partnership with the streaming platform was a strategic move to broaden the brand’s audience, but its cancellation did not derail future plans. The insider added that As Ever’s growth trajectory remained strong, .

A wine journalist who has reviewed several As Ever releases praised the Reserve Brut for its The reviewer noted that the wine’s profile aligns with contemporary preferences for lighter, effervescent drinks.

A family spokesperson said the relocation was motivated by a desire for a more stable environment for the children. The statement added that the move would not interfere with Meghan’s ongoing business projects.

In addition to product announcements, the family’s recent relocation to the United Kingdom has attracted attention. The couple flew privately from California and landed at Birmingham Airport in the afternoon, a move that allows them to be closer to family members and pursue business activities from a non‑royal residence.

## What Happens Next

As Ever plans to expand its wine portfolio with additional vintages and limited‑edition releases in the coming months. The brand has already announced a forthcoming 2025 vintage of Napa Valley Brut, expected to launch alongside the Reserve Brut’s full retail rollout.

The family’s move to the United Kingdom also signals a shift in their day‑to‑day operations. They are establishing a non‑royal residence near the Cotswolds, close to the royal family’s Highgrove House, and have enrolled their children in a private preparatory school that charges approximately $35,000 .

Looking ahead, As Ever aims to leverage its expanding product line to reinforce its position as a lifestyle brand beyond food and wine.

The company’s leadership has expressed confidence in sustaining momentum through continued innovation and consumer engagement, while the family maintains a focus on both business ventures and their children’s education.

As Ever plans to host an in‑store launch event for Reserve Brut at select boutique retailers across London and New York later this month. The company will also release a limited‑edition bottle featuring a design inspired by Meghan’s signature style.

Financial analysts suggest that the brand’s diversification into wine could position it favorably in the growing luxury beverage market. They note that As Ever’s existing food products provide a cross‑sell platform for new wine customers.

The launch of Reserve Brut marks another milestone for Meghan Markle’s entrepreneurial endeavors as she balances new business ventures with her role as a mother and public figure.