Martha Stewart announces a lip serum that claims to reverse time

Martha Stewart, the iconic entrepreneur turned lifestyle guru, has launched a new lip serum under her Elm Biosciences brand. The product, billed as the “first longevity lip serum,” debuted earlier this month at a private breakfast launch in Manhattan.

In the announcement, Stewart emphasized how the serum has transformed her lips, making them softer, fuller and healthier‑looking than they have been for decades.

The serum comes in a clear version and a trio of tints that add sheen while smoothing fine lines and targeting signs of lip aging. Stewart said the formula feels scientifically tested, giving her confidence beyond wishful thinking. Co‑founder Dr.

Dhaval Bhanusali underscored the company’s commitment to a bio‑tech based approach rather than celebrity hype.

During the Manhattan breakfast event, Stewart shared that fans had been asking about her new lip product after she posted several selfies. She noted that her own use of the serum has become part of her daily routine, even keeping a bottle in her bag throughout NYFW.

The launch follows Elm Biosciences’ 2025 debut with two original products, A30 Elemental Serum and Inner Dose Daily Skin Supplement, and the addition of A30 Elemental Night Cream.

## Background & Context

Elm Biosciences was founded in 2025 by Martha Stewart and Dr. Dhaval Bhanusali, who envisioned a science‑driven line of skincare rather than celebrity‑driven buzz. Their first releases—A30 Elemental Serum and Inner Dose Daily Skin Supplement—were introduced that year, followed by the addition of A30 Elemental Night Cream.

Stewart’s new lip serum follows this trajectory, positioning itself as a longevity‑focused product backed by clinical testing.

Elm Biosciences emphasizes a bio‑tech approach to skincare. . Bhanusali, “We’re both just two people trying to push the science forward and build things that people actually want,” highlighting the partnership’s focus on research rather than hype.

## What People Are Saying

Martha Stewart opened the conversation with a bold declaration, saying, “Our Elemental Lip Serum has genuinely transformed my lips.” She added, “They’re softer, fuller, and healthier‑looking than they’ve been in decades.

And it’s not just me saying so; it’s clinically tested, so I know it’s actually working, not just wishful thinking.” Stewart highlighted the serum’s visible improvements and its scientific backing.

Co‑founder Dr.

Dhaval Bhanusali emphasized the company's scientific ethos, noting, “Truly we’re both just two people trying to push the science forward and build things that people actually want.” He stressed that Elm Biosciences focuses on bio‑tech solutions rather than celebrity hype, positioning the lip serum as a product developed through rigorous research.

Associate Commerce Editor Hannah Southwick wrote, “I was lucky enough to get my hands on the serum a few weeks before it launched, and I’ve been using it every day since. I don’t think I can honestly say that about any other new product I’ve tested!

In true Martha fashion, every detail of the product feels extremely well‑considered, from the scientific research to the packaging. The applicator even provides a cooling effect, which makes swiping it on feel so much more luxe.”

## What Happens Next

Elm Biosciences now offers the serum in a clear version alongside a trio of tints that add sheen while smoothing fine lines and targeting telltale signs of lip aging. The formula also includes a cooling applicator, giving users a luxe application experience.

The launch follows Elm Biosciences’ 2025 debut with its first two products and the subsequent addition of a night cream, underscoring the brand’s continued focus on science‑driven skincare solutions.