Lily Allen Shakes Up Womanizer—64% Off in Lovehoney's Advent Calendar

Lovehoney, the UK‑based adult toy retailer that began as a small e‑commerce shop in 2002, has long been known for turning everyday pleasure into an accessible and celebrated experience.

Over the past decade it has expanded from a single website to a full‑service marketplace with a global customer base, a brand catalogue that now includes over 15,000 items, and frequent collaborations with well‑known designers and sex‑positive influencers.

The new line of Advent calendars is the latest chapter in Lovehoney’s mission to make intimacy part of the holiday season.

The company launched three calendar sizes—7‑day, 12‑day and 24‑day—in early December, each pre‑filled with a thoughtfully curated set of sex toys and accessories. By bundling the items together, Lovehoney can offer a discount that saves shoppers up to **64 %** compared with buying each product separately.

In addition to the practical savings, the calendars serve as an elevated gifting option that feels festive, premium and ready for presentation.

Each calendar is marketed as an ultra‑giftable experience for couples or solo play. The packaging is matte‑black with gold trim, a discreet foil logo, and a small velvet lining that gives it a luxurious texture.

Inside are individual compartments labeled by day, each containing a surprise that builds anticipation through the holiday month. The 24‑day edition pulls the spotlight onto Womanizer products, an award‑winning brand that Lily Allen has publicly championed for changing her orgasmic experience.

Allen mentioned the brand in her 2018 memoir, describing it as life‑changing.

The calendars promise a mix of high‑end and playful items—from massagers and plugs to card games and restraints—allowing consumers to explore a range of sensations over the course of December. Reviews consistently highlight the value: a set that carries a retail value approaching **$350** can be acquired for under **$130**.

## Product Lineup and Discounts

The 24‑day calendar is the flagship offering, containing a Womanizer Liberty 2, an app‑controlled We‑Vibe Sync Lite, massage oil, a card game, a booty jewel, paddles and other accessories.

The overall set is priced under **$130** for a total value approaching **$350**, giving customers more than double the price they would pay if buying the same items individually.

The 12‑day version keeps the spirit of but with fewer pieces. It includes a mini wand massager, a high‑quality bullet with interchangeable sleeves, a lubricant gel, and a selection of small but impactful items such as vibratory rings and a discreet pair of silk restraints.

The 7‑day calendar is pared down to essentials: a mini wand massager, bullet with sleeves, lubricant and an intimate paddle. Each option is presented in beautifully designed packaging that reviewers say feels luxurious and ready for gifting.

Beyond the baseline toys, Lovehoney has included some “experience boosters” such as a set of themed cards that prompt couples to try new positions, a small but potent silicone ring for clitoral stimulation, and a lightweight but functional backdoor accessory set.

All items are selected with an eye toward both beginners and seasoned users, ensuring the calendars can appeal across the spectrum.

## Lily Allen’s Endorsement and Product Highlights

Lily Allen’s advocacy for the Womanizer line has been a catalyst for the calendar’s marketing narrative. The pop‑singer first mentioned Womanizer in her memoir, where she described the product as “life‑changing” and praised its non‑contact stimulation for its safety and comfort.

By 2023, she had become an outspoken ambassador for sex positivity, frequently sharing tips on pleasure and body confidence in interviews and on social media.

The calendars highlight Womanizer's flagship models—Liberty 2 and Starlet 3—both designed to deliver high‑quality clitoral stimulation using patented Pleasure Air™ technology.

These models are featured prominently in the 24‑day calendar, accompanied by an app‑controlled We‑Vibe Sync Lite that allows couples to sync vibrations from a distance, reinforcing the theme of connection.

The backdoor accessory set and enhancement ring included in the calendars align with Allen’s advocacy for diverse sexual exploration. The ring is a discreet silicone device that can be used alone or in tandem with a vibrator, while the backdoor set includes a small but versatile probe that encourages experimentation.

By featuring these items, Lovehoney taps into a growing trend of adults looking to expand their pleasure toolkit beyond conventional toys.

## Customer Reviews and Market Reception

The unwrapping experience is a core part of the calendar’s appeal. Several customers praised the daily drawer system, describing it as One shopper highlighted the packaging, calling it “beautifully presented” and noting that the velvet lining added an unexpected layer of luxury.

Another reviewer mentioned how the mix of products—ranging from a simple bullet to a high‑end vibrator—

Word‑of‑mouth has been especially strong on privacy‑focused forums and community groups where members discuss product reviews without commercial bias. Many users reported that the calendars allowed them to try items they would otherwise hesitate to purchase individually, thanks to the discounted price and curated mix.

One user summed up the value proposition: This level of perceived savings has been cited as a major driver behind early purchase decisions.

From an industry perspective, Lovehoney’s Advent calendars represent a shift toward pre‑curated gift sets that combine value, convenience and brand storytelling. The adult toy market, which reached an estimated **$30 billion** globally in 2023, is increasingly driven by seasonal gifting and influencer partnerships.

By aligning with Lily Allen’s public persona, Lovehoney has tapped into a broader cultural conversation about sexual wellness and body autonomy.

The calendars also signal a strategic move to position adult products as mainstream holiday gifts, a trend that has accelerated in the past five years. Retailers are recognizing that the holidays present an opportunity for consumers to give gifts that are both intimate and meaningful.

Lovehoney’s packaging, celebrity endorsement, and discount structure have positioned the brand as a frontrunner in this niche.

Overall, the launch has been met with enthusiastic reception from both fans of Lily Allen and regular shoppers who appreciate the holiday‑themed packaging and value proposition.

As the holiday season rolls on, industry analysts predict that Lovehoney will capture a significant share of the adult toy gifting market, reinforcing its reputation as an innovator in sex‑positive retail.