Khloé Kardashian Shockingly Buys All Colorgram Lipsticks—Her Surprise

Khloé Kardashian said she buys Colorgram lipsticks in every color because they have every color. The Good American co‑founder made the comment while speaking with the Zoe Report about her favorite beauty trends this week.

“TikTok is dangerous, the ads are just right there,” she quipped. “I buy these Colorgram lipsticks in every color because they have every color.

For some reason I need it.”

Her remark was a surprise, given that she rarely mentions products outside of her own family’s brands. The comment is believed to refer to Colorgram’s Nude Blur Tint, which comes in a wide range of shades from pretty pinks to burnt maroon. The lightweight, non‑sticky matte formula can also double as a cheek tint.

An Amazon reviewer even called it “so blurring, it’s insane.” The product is currently 25 % off on Amazon – shoppers are advised to apply the digital coupon before checkout.

## Background & Context

Colorgram is a Korean beauty brand that has recently expanded to the United States. Its products have gained traction on TikTok shop, a platform that many consumers use for impulse buys. Khloé Kardashian’s endorsement is notable because she is usually selective about recommending beauty items outside of her own ventures.

The Nude Blur Tint offers a wide color palette, which aligns with her comment about wanting “every color.” The lipstick’s matte finish and dual‑use as a cheek tint have attracted positive reviews online, with users praising its blurring effect.

In addition to the lipstick, Kardashian highlighted other staples in her routine.

She noted that mascara is a non‑negotiable, adding that she wears it even to the gym—“my gym is in my basement.” She also emphasized the importance of moisturizer, saying “I cannot not put a moisturizer on, it just feels wrong.” She loves to be lubricated when she goes to sleep.

These comments illustrate her preference for products that maintain a smooth, hydrated look throughout the day and night.

Kardashian also mentioned her new fragrance, XO Blue. In an interview with, she described the scent as a “vacation in a bottle,” noting its coconut notes and the way it transports her to a beach setting. The fragrance adds another layer to her beauty regimen, complementing her lipsticks and other skincare essentials.

## What People Are Saying

The comments from Kardashian sparked interest among fans and beauty enthusiasts. Her statement that “TikTok is dangerous, the ads are just right there” hints at the powerful influence of social media on purchasing decisions. The 25 % discount on Amazon was highlighted by several readers looking for deals.

An Amazon reviewer’s remark that the lipstick is “so blurring, it’s insane” underscores its popularity.

The conversation also shed light on Kardashian’s routine. Her assertion that she can’t live without moisturizer has resonated with many who seek consistent hydration. Her humor about wearing mascara to the gym—“my gym is in my basement”—added a relatable touch for those who enjoy a quick beauty boost before a workout.

The description of XO Blue as a “vacation in a bottle” has drawn attention from fragrance aficionados, who appreciate the product’s coconut undertones and beach‑inspired vibe. This aligns with Kardashian’s overall aesthetic of combining practicality with indulgence.

## What Happens Next

Colorgram’s Nude Blur Tint remains available on Amazon with the current 25 % discount. Shoppers can apply the digital coupon to receive the savings. While no official partnership announcement has been made, Kardashian’s endorsement may drive additional interest and sales.

She has not indicated any plans to promote other Colorgram products or to launch a dedicated line.

Fans of Khloé Kardashian will likely continue following her beauty recommendations, especially as she remains selective about the brands she highlights. The continued presence of Colorgram on TikTok shop suggests that the brand will stay in the spotlight for consumers seeking diverse color options and multitasking formulas.

In short, Khloé Kardashian’s casual mention of Colorgram lipsticks has sparked curiosity and potential increased demand for the brand’s popular Nude Blur Tint, while reaffirming her preference for hydration, multi‑use products, and scents that feel like a getaway.