Katie Price Shocks by Endorsing Banned Fat Jabs Amid Weight Concerns

Katie Price, the former model, sparked a sharp backlash when she promoted a line of peptide supplements that are expressly **not for human consumption**.

The 48‑year‑old posted a now‑deleted tweet on Wednesday advertising a £40 discount from Supreme CBD, a company that markets the products for “scientific and laboratory research only.” Her endorsement came amid growing family worries over her unexplained weight loss.

The tweet read, *“Guys I have started my peptide journey with @supreme_cbd and this is a great offer to start on! £40 wow that’s brilliant.”* Fans were quick to question her decision, with one comment asking, *“What Katie?

Why?”* The controversy intensified after Price acknowledged that her family had expressed concern about her thinning frame earlier this year.

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## Background & Context

### A Career Built on Controversy

Katie Price first captured the public eye in the early 1990s as a model for *Maxim* and later *FHM*. Over the decades she transitioned into television, reality shows, and even publishing, often using her name to launch ventures that leveraged her notoriety.

From dating shows to travel series, Price has rarely shied away from polarising topics—whether it’s her high‑profile relationships or outspoken comments on body image.

Her relationship with body image has been a recurring theme in her media presence. Since the mid‑2000s, Price has openly discussed her struggles with weight and the pressures of the modelling world, positioning herself as a “real‑life” figure who “relates” to everyday audiences.

In recent years she’s taken this public persona further by launching her own health and wellness line, promising “transformations” that resonate with fans who admire her candidness.

### The Peptide Craze

Peptides are short chains of amino acids that can influence various bodily functions, from muscle growth to hormone regulation. In the UK, the regulatory landscape around peptide supplements is stringent: the Medicines and Healthcare products Regulatory Agency (MHRA) requires a prescription for any peptide that claims therapeutic benefit.

Products marketed for “scientific and laboratory research only” are therefore not intended for human consumption.

Supreme CBD’s “Fat Jabs” line has been circulating online for months, with claims that they can aid weight loss by modulating metabolic pathways. However, the company’s own disclaimer—“not for human consumption”—contradicts the message embedded in the promotional tweet.

Price’s endorsement, especially given her public struggles with weight, amplified concerns about the legitimacy and safety of these supplements.

### Health Concerns Take Center Stage

In January, Price revealed she was seeking medical advice after being “horrified” by photos of her gaunt appearance. She insisted she was not using weight‑loss medication, despite being a long‑time public figure about body image.

By August, she announced plans to undergo blood tests and see a gastroenterologist to investigate the cause of her continued weight loss.

Speaking on *The Katie Price Show* podcast with her sister Sophie, Price detailed the process: *“The doctors have rang me. I've got to go back and have two more blood tests because I've got to see a gastroenterologist or something to get to the bottom of why I'm losing weight…

The gastroenterologist, whatever they're called, have asked me to do two more blood tests. I don't know what they're tested for and then we'll take it from there.”* She also has been “sending” blood tests and checking iron levels.

The 48‑year‑old’s health narrative extended to a Good Morning Britain appearance in March, where host Susanna Reid asked if she was on weight‑loss medication.

Price replied, *“Yes, and I am glad you asked this!”* She added that while her doctors had ruled out Ozempic usage, they were investigating iron deficiency and the early stages of premenopause: *“I said to them, everyone said I am on Ozempic, they said, well we can tell in your bloods you're not.

I'm lacking in iron, they are now checking the other bit. And I am going through premenopause at the moment as well.”* She concluded, *“I am healthy, so nobody worry about me.”*

In February, Price posted a photo of her feet on a scale and wrote, *“7 stone 12 pounds I've put on weight. Everyone mentioning my weight here you go I'm healthy.”* She credited her husband Lee for helping her gain seven pounds and described him as a “feeder.”

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## What People Are Saying

### Fans Express Concern and Skepticism

The immediate social‑media response highlighted a mix of concern and skepticism. Fans asked, *“What Katie? Why?”* and some speculated that the peptides were a shortcut to weight loss.

One user added to the Supreme CBD post, *“Commented this on the post but surprisingly got nothing back, so I’ll try with you… 'not for human consumption?'”* This comment shows that many followers are aware of the product’s disclaimer yet still wonder why Price would promote it.

A small but vocal group of supporters defended her, arguing that “Katie is just trying to find a solution.” Others praised her openness and said the conversation should be about safe weight management rather than shaming. The divide reflects the larger public debate on supplement safety and influencer responsibility.

### Family Tensions Go Public

The backlash was amplified by an Instagram video from Price’s son Junior, who voiced worry that his mother was not eating enough. He had made a large pasta dish for her to “make sure she eats.”

Price responded to her son’s concern: *“I love it, this pasta dish that you do, I absolutely love it. He's come here and cooked me dinner and he's cooked me another one for tomorrow. Bless him.”* She also said, *“She won't cook for herself so I just had to come round and cook her some dinner.

Normalise doing that people, for your mum.”* These statements underscored the familial tension around her health and dietary habits.

The family’s public engagement illustrates how personal health issues can become fodder for online discourse, especially when a public figure is involved. The conversation also shines a light on the emotional support system that often operates behind the scenes of celebrity life.

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## Industry Impact

### Regulatory Scrutiny Grows

The promotion of “not for human consumption” products by a high‑profile influencer brings increased scrutiny from regulators. While Supreme CBD may comply with existing rules, the public endorsement creates a risk of consumers believing the peptides are safe and effective for weight loss.

This situation highlights a gap in current regulatory oversight—specifically how online influencers can inadvertently market unapproved substances to a wide audience.

The MHRA has warned that consumers should be cautious of supplements that claim therapeutic benefits without proper approvals. Price’s tweet, even with a discount code, acts as an advertisement that could undermine public trust in legitimate medical advice.

### Consumer Safety Concerns

Peptides that are not approved for human use may contain contaminants or impurities that pose health risks. In the UK, there have been several cases of consumers experiencing adverse effects from unregulated peptide supplements, including allergic reactions and unknown hormonal disruptions.

The potential for serious side effects is heightened when the supplement is marketed for weight loss—a process that typically involves altering metabolic pathways.

By endorsing a product that explicitly states it’s not for human consumption, Price inadvertently legitimises a potentially harmful trend.

This raises broader questions about the responsibility of celebrities in influencing health behaviours, especially among impressionable audiences who may not have the knowledge to critically assess such claims.

### The Peptide Market’s Expansion

The global peptide market has grown rapidly in recent years, with a projected CAGR of 10% through 2025. While many legitimate peptide therapies are being developed for conditions like muscle wasting and hormone deficiencies, the supplement sector has lagged behind.

Influencer endorsements can accelerate the spread of unverified products, creating a boom-and-bust cycle where sales skyrocket only to be followed by regulatory crackdowns.

Price’s endorsement serves as a case study for how celebrity influence can accelerate market entry for questionable products. It also highlights the need for clearer labeling and consumer education about the difference between prescription peptides and over‑the‑counter supplements.

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## What Happens Next

While Price’s family has urged her to seek medical clarity, the exact next steps remain limited to what she has already disclosed. She will undergo two additional blood tests, as directed by a gastroenterologist, and is awaiting further results that may reveal underlying metabolic or hormonal issues.

Her ongoing discussions with doctors suggest she is monitoring iron levels and other blood markers.

Price’s recent promotional activity—advertising peptides not approved for human use—has not been followed by any formal medical endorsement or correction from her side. Her family’s concerns, coupled with her own admissions of health checks, point to a complex situation where personal choice and public scrutiny intersect.

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### A Call for Transparency

The incident underscores the need for transparency in health promotion. Influencers wield enormous reach, and their messages can shape public perception of medical products.

When endorsements are made without clear evidence or regulatory clearance, the consequences can be serious—both for the consumer’s health and for the credibility of legitimate science.

In the coming weeks, as Price’s medical investigations progress, it will be essential to monitor how she navigates this delicate balance between personal wellness and public responsibility.

Whether she pivots away from peptide promotions or continues to champion them will likely influence not only her own narrative but also the broader conversation around supplement safety and influencer ethics.

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Katie Price’s recent tweet advertising banned peptide supplements has thrown her health narrative into the spotlight. As she continues to navigate medical investigations and family pressure, the public remains wary of her promotional choices.

The outcome of her upcoming blood tests and consultations will likely determine whether she can refocus on a path to healthy weight gain or face further scrutiny over her use of unapproved products.