Fashion

Hunter 170th Birthday Invites A‑List to a Secret Fish‑Club Dinner

By GoNews Pulse Editorial Team••Updated Oct 16, 2026
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Hunter 170th Birthday Invites A‑List to a Secret Fish‑Club Dinner

**Hunter and Page Six Kick Off New York Fashion Week with Intimate Dinner at Flyfish Club**

On Wednesday night, the venerable heritage footwear maker Hunter and the style‑savvy pages of Page Six opened the season of New York Fashion Week with a quiet yet electrifying soirée in the members‑only Flyfish Club.

In a venue that blends nautical charm with understated luxury, the pair hosted “The New Front Row,” a curated dinner that celebrated both the beginning of the runway season and Hunter’s 170th anniversary.

The club’s refined dining room set the stage for an evening where style icons, trendsetters, and creative minds converged over a menu that married classic French touches with contemporary Asian influences.

Hunter’s lineage dates back to 1855 in London, when William Hunter founded the first factory dedicated to producing durable Wellington boots for the British navy and later, the aristocracy. Over more than a century and a half, the brand has evolved from utilitarian workwear into a symbol of understated sophistication.

Its boots have graced the feet of Princess Diana, Kate Moss, and countless other style luminaries, while collaborations with designers like Stella McCartney and Kanye West have cemented Hunter’s place at the crossroads of heritage and high fashion.

The 170‑year celebration was marked by on‑site customization booths where guests could personalize their pairs—adding monograms, choosing colors, or selecting premium leather finishes—turning a simple boot into a bespoke statement piece.

The dinner’s guest list read like a who’s who of the fashion and entertainment industries. Actress Arséma Thomas turned heads in her two‑tone Nissa boots, paired with a tie‑dyed mesh turtleneck and a pleated Chopova Lowena skirt that echoed runway silhouettes from Paris.

Ava Dash, known for her “Next Gen NYC” series, and model Tatiana Elizabeth showcased Hunter’s Original Tall Gloss in khaki trench coats, illustrating the brand’s versatility beyond the rainy streets of London.

Meanwhile, creative director Nicolette Mason, journalist Marjon Carlos, and content creator Bri Springs lingered after dessert to exchange ideas about emerging trends and upcoming projects, underscoring the event’s role as a nexus for future‑looking talent.

Social‑media buzz amplified the evening’s impact almost instantly. Instagram stories from attendees flaunted their customized boots with the hashtag #NewFrontRowFlyfish, while a live‑streamed panel discussion on TikTok captured the candid enthusiasm of industry insiders.

One fashion blogger noted, Fans outside the club praised the event for its authenticity, calling it a refreshing alternative to the high‑volume shows that dominate NYFW.

From an industry perspective, “The New Front Row” exemplifies a broader shift toward intimate, behind‑the‑scenes gatherings that prioritize narrative over spectacle.

By partnering with a lifestyle publication that curates influential voices, Hunter tapped into a younger, digitally native audience eager for personal connection to the brands they love.

The collaboration also highlighted how legacy houses can stay relevant: by aligning with media outlets that champion taste‑makers, they create a dialogue that extends beyond the runway, offering consumers a deeper engagement with design heritage and contemporary innovation.

Looking ahead, the success of this dinner may inspire similar alliances across the fashion ecosystem. Brands ranging from denim to couture are exploring exclusive dinners, pop‑up workshops, and artist residencies to generate pre‑season buzz.

As these collaborations mature, they could reshape how fashion narratives are crafted, allowing tastemakers to shape early‑season conversations and set trends well before the catwalk lights flash.

For now, the Flyfish Club gathering stands as a quiet yet potent reminder that the intersection of heritage footwear, media influence, and contemporary fashion will continue to thrive—one intimate dinner at a time.

Why It Matters

Hunter’s choice to mark its 170th anniversary with a low‑key dinner at the Flyfish Club represents a strategic pivot toward experiential storytelling rather than traditional runway spectacle. By partnering with, the brand taps into a network of curators and influencers who already command attention among digitally savvy consumers, thereby extending the reach of its heritage narrative. The on‑site customization booths serve a dual purpose: they personalize the product experience and create shareable moments that amplify brand visibility across Instagram and TikTok. For fans, the event offers an intimate glimpse into the craftsmanship behind Hunter boots, reinforcing authenticity—a key driver of loyalty in today's fast‑moving fashion cycle. Industry‑wise, this model illustrates how legacy houses can remain relevant by fostering behind‑the‑scenes interactions that generate pre‑season content, rather than relying solely on high‑volume shows. Such gatherings also provide a fertile ground for cross‑disciplinary collaborations, blurring the lines between fashion, media, and lifestyle sectors. As more brands replicate this format—through pop‑ups, workshops, or exclusive dinners—the competitive landscape will shift toward narrative depth and personalized engagement, reshaping how pre‑season buzz is cultivated.

Our Take

Hunter’s intimate dinner is a masterclass in modern heritage branding. In an era where audiences crave authenticity and personal connection, the company has moved beyond polished runway presentations to create a tactile, shareable experience that invites consumers into the brand’s story. The partnership with amplifies this reach by engaging tastemakers who shape online discourse. Critics might argue that such events risk becoming another marketing stunt, yet the success of #NewFrontRowFlyfish shows that when done with genuine intent, these gatherings resonate deeply. They not only celebrate a milestone but also signal a broader industry shift toward experiential storytelling. For fans, this is a welcome deviation from endless catwalks—offering real moments, custom creations, and the chance to be part of a narrative that feels both timeless and contemporary. Brands that ignore this trajectory risk being left behind; those that embrace it will forge stronger, more lasting bonds with their audiences.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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