Neurodiversity champion Heather Bowling lands HLD Talent deal

**HLD Talent Adds Neurodiversity Advocate Heather Bowling to its Creator Roster**

In a fresh expansion of its London‑based talent roster, HLD Talent announced the signing of content creator and business owner Heather Bowling. The move brings Bowling, co‑founder of the UK beauty brand By Babes, into an agency that represents high‑profile creators such as Barry, Mariam Musa and Shakira Khan.

Hannah Holland, the agency’s creators’ agent, will oversee Bowling’s partnership with HLD.

Bowling is known for her dynamic presence on social media, where she blends beauty tutorials with advocacy for neurodiversity. Her channel has grown alongside By Babes, a community‑driven cosmetics line that emphasizes inclusivity and authenticity.

The creator’s reach extends beyond product promotion; she frequently hosts discussions on entrepreneurship and mental health.

HLD praised Bowling’s impact, describing her as “bold, ambitious and completely herself” and noting that she has “built an incredibly loyal and highly engaged audience who have grown with her and who are invested in far more than just the content she creates.” The agency also highlighted Bowling’s media credentials, .

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## Background & Context

Heather Bowling first rose to prominence as a beauty influencer who leveraged her platform to champion neurodiversity. Her brand, By Babes, is built on community engagement, offering products that cater to diverse skin tones and concerns.

The brand’s marketing strategy centers around user‑generated content, allowing followers to participate in product development and brand storytelling.

Bowling’s partnership with Footasylum for *Locked In* Season 5 introduced her to a wider audience of fashion enthusiasts. The series, which explores the intersection of style and identity, provided Bowling with a platform to showcase her fashion sense while discussing her personal journey as an entrepreneur.

Her subsequent appearance on Barry’s podcast *Saving Grace* further cemented her status as a credible voice in both beauty and business circles.

HLD Talent’s roster is known for representing creators who combine content creation with entrepreneurial ventures. The agency’s focus on premium fashion and beauty aligns well with Bowling’s existing brand, suggesting a natural fit for future collaborations and cross‑promotional opportunities.

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## What Happens Next

In a statement released alongside the signing,

HLD said: “As she enter this next chapter, we’ll be working together to build on everything she’s already created, while opening up new opportunities across premium fashion and beauty, entrepreneurship, media, presenting and beyond.” The agency outlined plans to expand Bowling’s reach into new product lines and media formats, leveraging its network of industry contacts.

Bowling will likely participate in upcoming brand launches that align with By Babes’ mission, as well as joint ventures with HLD’s other talent. The partnership also opens doors for speaking engagements, panel discussions, and potentially original content series produced under HLD’s banner.

The agency’s leadership highlighted Bowling’s “built an incredibly loyal and highly engaged audience,” suggesting that future collaborations will be data‑driven and audience‑centric. With access to HLD’s resources, Bowling is poised to deepen her influence in the beauty sector while continuing her advocacy for neurodiversity.

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The signing underscores HLD Talent’s commitment to nurturing creators who bring authenticity and social impact to mainstream media. Bowling’s addition signals a strategic expansion into community‑focused beauty brands and neurodiversity advocacy, positioning both the creator and the agency at the forefront of inclusive content creation.