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Midnight Surprise Shakes Paris Ritz, NY Morgan Library for Hemingway

By GoNews Pulse Editorial Team••Updated Oct 14, 2026
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Midnight Surprise Shakes Paris Ritz, NY Morgan Library for Hemingway

In September, the literary world will gather to honor the 100th anniversary of Ernest Hemingway’s classic * Also Rises*. A series of events will begin on September 21 at the Ritz Paris, running through September 22.

The gala will host filmmaker Michael Winterbottom, fashion photographer Ellen von Unwerth, novelist Jay McInerney and singer‑songwriter Westerman among other guests.

October 22 marks the centennial date for the novel’s publication. On that day, Hemingway Ltd. and 92NY will stage a commemorative evening featuring panel discussions and readings from Hemingway’s work. Two‑time Oscar nominee Michael Shannon and Emmy winner Richard Schiff are slated to participate, with additional names being finalized.

The celebration will also include a dinner at The Morgan Library & Museum in New York, where Hemingway Ltd. will host a centennial dinner. Collective 222, the agency of record for Hemingway Ltd., is leading the global program as it expands the brand across film, television, publishing, licensing and cultural partnerships.

Jane Owen PR has been appointed to oversee global public relations for the company and its representation of the Hemingway brand.

## Background & Context

* Also Rises* first appeared in 1926 under Scribner’s imprint. It chronicles American journalist Jake Barnes and a group of expatriates traveling from Paris to Pamplona after World I. Widely regarded as the defining novel of the Lost Generation, it remains one of modern literature’s most influential works.

The novel has inspired several screen adaptations. A 1957 film starred Tyrone Power, Ava Gardner and Errol Flynn, while a 1984 miniseries featured Jane Seymour, Robert Carradine, Leonard Nimoy and Hart Bochner. These adaptations underscore the story’s lasting cultural resonance.

Collective 222’s involvement signals an intent to broaden Hemingway’s reach. Their portfolio includes film and television development, publishing, international licensing, hospitality, cultural programming and strategic partnerships. The agency’s leadership aims to keep the author’s legacy vibrant across media.

## What’s on the Program

The Ritz Paris event will bring together notable figures from multiple creative fields. Filmmaker Michael Winterbottom is set to direct an upcoming *A Farewell To Arms* film featuring Tom Blyth. Fashion photographer Ellen von Unwerth, novelist Jay McInerney and British singer‑songwriter Westerman will also attend the September gala.

The October 22 centennial evening at 92NY will showcase panel discussions, literary figures and readings from Hemingway’s text. Two‑time Oscar nominee Michael Shannon and Emmy winner Richard Schiff are among those confirmed to join the event. The program is still finalizing additional participants.

A separate New York celebration will occur at The Morgan Library & Museum. Hemingway Ltd. will host a centennial dinner there, adding another layer to the global commemorative effort. These venues underscore the event’s blend of literary reverence and contemporary cultural dialogue.

## Public Relations & Legacy

Jane Owen PR’s appointment brings a historical link to the project. She is the great‑granddaughter of Maxwell Perkins, a legendary Scribner editor whose partnership with Hemingway helped shape * Also Rises*. Perkins’ editorial influence was pivotal in the novel’s 1926 publication.

Owen’s role will involve managing global public relations for Hemingway Ltd. and its representation of the Hemingway brand. This includes coordinating media coverage across film, television, publishing and cultural initiatives. Her lineage provides a symbolic bridge between past editorial stewardship and present promotional strategy.

Collective 222 has outlined plans for additional international events and programming, though details remain in development. The ongoing collaboration between Hemingway Ltd., 92NY and the Morgan Library highlights a multi‑city, multi‑disciplinary approach to celebrating the author’s legacy.

The centenary festivities underscore how * Also Rises* continues to inspire creators across generations. As the world gathers in Paris and New York, the novel’s enduring influence is poised for renewed recognition and appreciation.

Why It Matters

The coordinated celebrations of Ernest Hemingway’s 100th anniversary underscore how literary heritage is increasingly leveraged across multiple entertainment and cultural platforms. By hosting a Paris Ritz gala, a New York dinner at the Morgan Library, and a dedicated event at 92NY, the organizers signal that Hemingway’s work remains a living, marketable asset rather than a static museum piece. This cross‑disciplinary approach—enlisting filmmakers, photographers, novelists, and musicians—highlights the brand’s versatility and its appeal to contemporary creators. the partnership between Hemingway Ltd., Collective 222, and Jane Owen PR illustrates a sophisticated strategy that blends heritage stewardship with modern marketing techniques. The agency’s global program spans film, television, publishing, licensing, and hospitality, positioning Hemingway as a multi‑channel property that can generate new revenue streams while maintaining artistic integrity. For fans and industry professionals alike, the events reaffirm the enduring relevance of Hemingway’s voice and narrative style, offering fresh contexts for engagement. By connecting a legendary author’s legacy to current cultural conversations, the celebrations demonstrate how literary icons can be re‑imagined for a new generation without compromising their core values.

Our Take

While some purists might view the extensive commercialization of Hemingway’s name as a threat to its literary sanctity, the centenary celebrations actually provide a vital bridge between past and present. By engaging contemporary artists, filmmakers, and journalists, these events keep Hemingway’s themes—war, exile, resilience—alive in relevant media formats. The involvement of Collective 222 and Jane Owen PR suggests a deliberate strategy to preserve authenticity while expanding market reach. Such initiatives demonstrate that honoring literary heritage does not have to mean static commemorations; it can be an evolving dialogue that invites fresh interpretations. For the industry, this model offers a blueprint for monetizing classic works without diluting their impact. Ultimately, the celebrations affirm that Hemingway’s influence endures because it remains adaptable, resonant, and accessible to new audiences.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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Related topics

  • #Ernest Hemingway
  • #Paris Ritz gala
  • #Morgan Library NYC
  • #Collective 222
  • #Jane Owen PR

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