Fashion

Hannah Waddingham Reveals the Collagen Cream That Keeps Her Ageless

By GoNews Pulse Editorial Team••Updated Oct 15, 2026
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Hannah Waddingham Reveals the Collagen Cream That Keeps Her Ageless

Hannah Waddingham, best known for her role on *Ted Lasso*, confirmed this week that a new moisturizer has become a staple of her daily routine. The British actress said she now turns to the Pro‑Collagen Peptide Intensive Moisturizer from Paula’s Choice, a product priced under $50.

The cream is marketed as a “high‑performance” skincare item that delivers visible results.

Waddingham told New Beauty that the formula “makes a noticeable difference and has quickly become a favorite part of my daily routine.” She praised its deep, comforting hydration and the way it leaves skin looking plumper, smoother, and more replenished.

Paula’s Choice claims the moisturizer contains a proprietary pro‑collagen peptide complex. The blend is designed to promote firmer skin and reduce fine lines and wrinkles. The product also includes humectants that lock in moisture for up to 120 hours, and offers a gel‑cream option for oilier skin types.

## What the Actress Highlighted

Waddingham’s comments focus on the product’s performance rather than its packaging. She emphasized that it “delivers on what it promises,” noting the deep, comforting hydration that lasts. Her endorsement comes as she has recently entered into a brand partnership with Paula’s Choice, making her one of the company’s newest ambassadors.

In addition to the technical benefits, Waddingham pointed out that the cream’s texture feels “cushy” and “silky” on the skin. She said it is especially useful during the colder months when her skin needs extra moisture.

The actress’s experience mirrors Paula’s Choice’s own marketing claims, which highlight a lightweight feel that leaves skin soft the next day.

## The Brand Behind the Cream

Paula’s Choice was founded in 1995 by Paula Newhouse, who began her career as a dermatologist and later became a consumer advocacy champion.

The brand quickly distinguished itself by focusing on scientifically vetted ingredients and transparent labeling—an approach that resonated with a generation of skincare consumers increasingly skeptical of buzzwords.

The Pro‑Collagen Peptide Intensive Moisturizer is part of the line’s “Pro‑Collagen” family, which debuted in 2018 and has since become a cornerstone for those seeking anti‑aging benefits without the hefty price tag of luxury brands.

## Industry Impact

The success of the moisturizer underscores a broader shift toward peptide‑centric formulas. Peptides, short chains of amino acids, have gained traction as a “low‑maintenance” way to signal collagen production to the skin. , peptide products now represent roughly 12% of the global anti‑aging segment—a jump from just 4% five years ago.

Brands that previously relied on retinoids or antioxidants are incorporating peptides to diversify their portfolios and appeal to consumers looking for gentler yet effective solutions.

Paula’s Choice’s pricing strategy—offering high‑performance formulas under $50—has pressured premium brands to reconsider their entry levels. The result is a more competitive marketplace where innovation can coexist with affordability, a trend that Waddingham’s endorsement helps validate.

## Fan Reaction

The moisturizer has received enthusiastic feedback from shoppers online. One reviewer wrote, “I always need more powerful moisturizer in the fall and winter,” adding that it feels like silk going on and that the face remains soft and moisturized the next day.

Another fan described their experience by saying, “my skin looks smoother since using the cream.” They noted that the product provides long‑lasting radiance and a refreshed appearance that outlasts other options.

Hannah’s own social media posts reinforce this sentiment. On her Instagram story, she shared a short clip of her nighttime routine, casually applying the cream before heading to bed. Fans reacted with thousands of likes and comments praising her “skincare game” and asking for more product recommendations.

The hashtag #HannahWaddinghamSkin sparked a conversation among followers, many of whom noted improvements in their own complexions after adopting the moisturizer.

## Other Stars in the Mix

Waddingham is not the only celebrity endorsing Paula’s Choice. The company lists other well‑known faces, including Paige DeSorbo, Olivia Culpo and Kaia Gerber, who also reference the brand as a daily must.

These endorsements reinforce Paula’s Choice’s positioning as a science‑backed skincare line that attracts actors and influencers alike.

The collective use of the Pro‑Collagen Peptide Intensive Moisturizer by several high‑profile figures underscores its growing popularity in Hollywood circles. As more actresses adopt the product, it is likely to see increased visibility among fans who follow their skincare routines.

## A Personal Touch

Beyond her star power, Waddingham’s choice reflects a personal philosophy of “natural, science‑based solutions for maintaining youthful skin.” She has spoken publicly about the importance of routine and how a reliable moisturizer can make a difference in overall skin health.

Her partnership with Paula’s Choice aligns with her broader advocacy for transparency and efficacy in cosmetics, making her endorsement feel authentic rather than purely commercial.

## Looking Ahead

The collaboration between Waddingham and Paula’s Choice is poised to influence both consumer behavior and industry practices.

As more high‑profile users bring attention to the Pro‑Collagen Peptide Intensive Moisturizer, the brand can leverage this momentum to expand its product line—potentially exploring complementary items such as serum or eye cream that build on the collagen theme.

For fans who crave a proven, affordable solution for long‑lasting hydration and a smoother complexion, Waddingham’s recommendation offers a credible entry point.

The Pro‑Collagen Peptide Intensive Moisturizer continues to gain traction as an accessible, effective option in an era where science-backed skincare is becoming the new standard for achieving ageless beauty.

Why It Matters

The collaboration between Hannah Waddingham and Paula’s Choice illustrates how celebrity influence can accelerate the adoption of science‑based skincare trends. Peptide formulas, once niche, are now mainstream—accounting for roughly 12% of the global anti‑aging segment. By championing a product that delivers sustained hydration and visibly smooths fine lines, Waddingham lends credibility to a category that balances efficacy with affordability. Her partnership underscores a growing consumer preference for transparent ingredients and measurable results over high‑price retinoid‑heavy lines. For brands, this signals an imperative to innovate within the $50‑$100 price point while maintaining performance, fostering healthier competitive dynamics. Fans benefit from clear endorsements that guide purchasing decisions, especially during the harsh winter months when skin dryness spikes. The ripple effect extends beyond individual sales; it propels broader dialogue about long‑lasting hydration and peptide science in mainstream media, potentially increasing research investment and product diversification across the industry.

Our Take

While every celebrity’s endorsement can feel like a marketing ploy, Waddingham’s genuine enthusiasm for Paula’s Choice reveals a deeper trend: consumers are increasingly prioritizing products that combine clinical backing with everyday usability. Her description of the cream as “cushy” and “silky” speaks to texture—a key differentiator in an overcrowded market. the partnership highlights how affordable, peptide‑centric skincare can democratize anti‑aging benefits traditionally reserved for luxury lines. For brands, the lesson is clear: transparency, science, and a realistic price point resonate more than glossy packaging or celebrity buzz alone. As Hollywood continues to spotlight Paula’s Choice, the brand is poised to expand its line—potentially adding serums and eye creams—to capture the growing demand for cohesive collagen‑boosting systems. Ultimately, Waddingham’s endorsement is less about a fleeting trend and more about validating an industry pivot toward accessible, evidence‑based skincare.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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