Gigi Hadid's 25% discount on rice‑based exfoliant has everyone talking

**Gigi Hadid Reveals 25% Off Rice‑Based Exfoliant That Brightens Skin** At a whirlwind of lights and silk at this weekend’s Victoria’s Secret Fashion Show, Gigi Hadid pulled off a surprising moment.

In a backstage interview with content creator Christina Kirkman, the model casually named her “favorite unsexy product” and pointed to the Dr. Melaxin Peel Shot Exfoliating White Rice Ampoule.

“That works,” she said, explaining how the rice‑extract‑based formula first caught her eye on TikTok Shop. The little bottle, a staple of K‑beauty, promises to strip away dead skin cells, blackheads and other impurities, leaving behind a brighter, clearer complexion.

Her endorsement isn’t just a casual recommendation—it’s a nod from a runway star to a product that’s already a top seller on Amazon, where it’s currently discounted by over 25 percent. The buzz around the ampoule began on TikTok, a platform that has turned short‑form videos into a global beauty marketplace.

Dr. Melaxin claims the product has surpassed 100 million views, a figure that speaks to its viral reach.

In the past month alone, more than 10 000 bottles have flown off Amazon shelves, The wash‑off peel is marketed as gentle and non‑irritating, with the brand suggesting usage one to three times a week for optimal results. A quick review on the site reads, “My texture is smoother after just a few uses!

Highly recommend if you want clear, glass‑like skin.” The episode was part of a broader conversation about no‑frills, everyday beauty tools that models keep in their kits.

Gigi’s shout‑out came amid a wave of backstage chats that highlighted the increasing power of TikTok Shop to turn ordinary items into coveted must‑have products.

While the focus here was on Gigi’s choice, several other top models joined the trend, offering their own product pearls. ## Background & Context The rise of TikTok Shop as a retail platform has been nothing short of meteoric.

Since its launch, the service has merged social media influence with instant purchasing, giving users the ability to buy products directly from the videos they watch. K‑beauty, known for its inventive formulations and sleek packaging, has thrived on this model.

Dr. Melaxin, a brand that has carved a niche for itself with science‑backed skin solutions, leveraged the platform’s reach to launch the Peel Shot Exfoliating White Rice Ampoule.

The formula’s key ingredient—white rice extract—is prized in Korean skincare for its gentle exfoliation and brightening properties. The product’s packaging is minimalist, a visual cue that its marketing relies on efficacy rather than flash.

Gigi Hadid’s role in amplifying the product’s visibility cannot be understated. As a long‑time fashion icon who often balances runway commitments with candid interviews, her endorsement carries weight.

She is known for her clean, effortless style and often speaks candidly about her beauty routine, which tends to focus on products that deliver real results without over‑the‑top theatrics. When she says “That works,” it’s an endorsement that speaks to her credibility as a consumer.

Her mention of TikTok Shop ties her personal brand to a platform that resonates with a younger, digitally native audience, expanding the product’s reach beyond traditional retail channels. The 25 percent discount currently offered on Amazon is part of a broader strategy to entice impulse buyers.

While the price drop is substantial, the real incentive is the product’s track record: thousands of satisfied users and a massive online presence.

The brand’s recommendation of using the peel one to three times a week aligns with best practices for gentle exfoliation, ensuring users do not overdo the process and risk irritation.

This guidance, combined with social proof from influencer endorsements, creates a compelling narrative that both the average consumer and beauty enthusiast can trust. ## What People Are Saying The response to Dr. Melaxin’s rice‑based exfoliant has been overwhelmingly positive across multiple platforms.

On Amazon, user reviews highlight a noticeable improvement in skin texture after just a few uses. Comments such as “My texture is smoother after just a few uses!

Highly recommend if you want clear, glass‑like skin” echo the sentiment that the product delivers on its promises. These reviews are not just testimonials; they are tangible proof points that influence new customers.

Beyond the product’s own social media buzz, the conversation around beauty essentials at the Victoria’s Secret event broadened to include other models’ favorite products.

Irina Shayk, a seasoned runway veteran, was quick to praise the Elizabeth Arden Eight Hour Cream Lip Protectant, insisting that she can’t live without a steady supply of lip balm.

Meanwhile, the newcomer Natalia Bryant named the Rhode Peptide Lip Treatment, Grace Elizabeth, another model known for her minimalist approach, stuck with Aquaphor’s classic lip balm.

These endorsements reinforce the idea that models prioritize straightforward, proven products that keep their skin and lips in top condition during long, hectic shooting schedules. The ripple effect of these mentions can be seen in online search trends.

Keywords like “Dr. Melaxin Peel Shot,” “Gigi Hadid skincare,” and “rice‑based exfoliant” have seen a sharp uptick in Google searches over the past month.

This surge underscores a growing consumer interest in affordable, high‑efficacy skincare that aligns with the transparency and authenticity that models like Gigi champion.

It also highlights a shift away from high‑price luxury items toward accessible, scientifically‑backed solutions. ## What Happens Next As the sales cycle continues, Dr. Melaxin and its partners will likely keep a close eye on the product’s performance.

The 25 percent discount on Amazon may be a temporary promotion, intended to boost initial adoption and create a loyal customer base. Once the promotional period ends, the brand could consider restocking the product at a higher price point, depending on demand.

They may also roll out complementary products, such as a cleanser or serum that pairs well with the exfoliant, to encourage repeat purchases. For Gigi Hadid, this endorsement could open the door to future collaborations.

Models frequently partner with brands to develop limited‑edition lines or to become ambassadors for specific product categories. If the public response remains strong, Dr.

Melaxin might approach her or her management team for a deeper partnership, possibly involving co‑created content, behind‑the‑scenes footage of her beauty routine, or a personal testimonial campaign.

Meanwhile, other models who have shared their favorite lip balms may find similar opportunities with beauty companies that prioritize natural ingredients and long‑term skin health. On the consumer side, the trend signals a continued appetite for transparency and effectiveness.

The success of a rice‑based exfoliant that offers visible results without harsh chemicals demonstrates that buyers are willing to invest in products that deliver real benefits. Brands that can combine a compelling story, proven efficacy, and a touch of social media hype will likely see the biggest gains.

As TikTok Shop expands and more platforms emulate its integrated shopping experience, we can expect even more influencers to play pivotal roles in shaping the next wave of beauty trends.

In the meantime, fans of Gigi Hadid can keep an eye on Amazon for the next discount period, or try the product for themselves and see whether it lives up to the hype.

The buzz is clear: a simple, rice‑based exfoliant, a model’s stamp of approval, and a growing community of users all point toward a skincare solution that’s both accessible and effective.