Tubi’s Ashla Soter surges Digital Sword, vows rewrite post‑production.

**Ashla Soter Joins Digital Sword as Executive Producer and SVP of Production**

Ashla Soter, a former production executive at the streaming service Tubi, has been hired by Digital Sword as Executive Producer and Senior Vice President of Production. The move comes just a month after she left the streamer, where she spent three years building its originals department.

In her new role, Soter will oversee production across Digital Sword’s full slate. She will work closely with studios, brands and agencies while collaborating with the company’s global editorial, color, VFX and finishing teams. She will also continue to produce select projects independently.

Soter’s tenure at Tubi began as the company’s first production hire for its originals push. She was in charge of original content production and oversaw more than 150 scripted and unscripted titles. Her leadership helped launch series that became staples of the platform.

Among the most notable successes during her time at Tubi were the seven‑day ratings hit *Sidelined: The QB* and the *Me* series. The latter grew into a three‑film franchise, demonstrating Soter’s ability to shepherd concepts from pilot to multi‑project ventures.

Outside of corporate roles, Soter has worked as an independent producer for over a decade. Her credits include the feature documentary *The Chainsaw Artist*, showcasing her versatility across genres and formats.

Digital Sword founders Cal Laird and Joan Pabon said in a statement that “We needed someone who could run a full slate and hold the standard on every job. Ashla has done exactly that, at the highest level.” Their comment highlights the company’s focus on quality control.

Soter added, “This team cares about making great work more than anything else, and it shows in everything they touch.” Her statement underscores her excitement about joining a collaborative creative environment.

Founded by Laird and Pabon, Digital Sword represents editors and artists across film, television, advertising and music. The company presents itself as a global creative‑talent and post‑production studio that focuses on editorial, color, VFX and finishing for brands, agencies, studios, networks and artists.

With Soter on board, Digital Sword plans to expand its production oversight and streamline project delivery across its diverse client base. Her experience managing large slates will support the studio’s ambition to grow both in scale and creative reach.

As Soter steps into this executive role, the industry will watch how her track record of successful originals and independent projects translates into new opportunities for Digital Sword’s growing roster.