Florence Pugh's Black Waistcoat Sparks £120K Jaguar Type 01 Reveal

**Florence Pugh Struts in Waistcoat as Jaguar Unveils £120,000 Type 01** On a sultry Tuesday night in New York, a star‑studded gathering unfolded on the roof of a sleek glass‑housed venue, where the world's attention turned to a single, electric dream: Jaguar's newly revealed Type 01.

The 30‑year‑old actress Florence Pugh commanded the scene in a daring black waistcoat dress that hugged her figure and spilled into a satin skirt, her hair styled in a deliberate messy updo.

Diamond chain glinted against her neck, and towering platform heels completed the ensemble, a visual testament to the brand’s shift from classic luxury to electrified elegance.

Behind the applause, Jaguar showcased a car priced at £120,000—a figure that immediately positioned the Type 01 as a flagship model in the rapidly expanding electric vehicle market.

The unveiling took place in New York, a city synonymous with bold statements and forward‑thinking design, making the choice of venue as much a marketing maneuver as it was a celebration of engineering.

The launch marked a key moment in Jaguar’s journey toward electrification, following the decision to discontinue its last petrol and diesel offerings last year. ### Background & Context Jaguar’s journey toward electrification has been anything but linear.

In late 2024, the company unveiled a bold new campaign that featured androgynous models in brightly coloured clothing, slogans like “Copy Nothing,” “Delete Ordinary,” and “Live Vivid,” and deliberately omitted any display of a car.

The strategy aimed to shake up the brand’s perception, but it also triggered a backlash from segments of the public and notable figures, including former President Donald Trump, Elon Musk, and Nigel Farage. Critics argued that the campaign was too “woke” and out of touch with Jaguar’s core clientele.

The shift was not limited to advertising. Jaguar formally retired its iconic growler badge—an emblem of the brand’s heritage—replacing it with a more contemporary visual identity.

This move signaled a deeper transformation: the company announced its intention to produce all‑electric models only, a decision that reverberated through the automotive world.

The electric concept Type 00, introduced shortly after the campaign, set the stage for the Type 01 with its futuristic design language and a striking Barbie‑satin‑pink finish that made headlines even before the official reveal. The Type 01 itself is a four‑door GT car, poised to debut to consumers in 2025.

Its specifications—reaching 80 % charge in just 22 minutes and adding 200 miles of range in 13 minutes—highlight Jaguar’s commitment to performance and practicality.

While the car’s aggressive styling may not appeal to every traditionalist, the company’s managing director, Rawdon Glover, has expressed confidence that the Type 01 will resonate with a younger, urban audience that values boldness and environmental responsibility. ### What People Are Saying The launch was attended by a glittering mix of fashion icons and industry insiders.

Models David Gandy, Elizabeth Lake, Jordan Rand, and Simona Andrejic shared the stage, each adding their own flair to the evening. Lake’s leather trench and gloves offered a cool edge, while Andrejic’s gold minidress captured the event’s opulent spirit.

Rand, sporting a biker‑chic cropped jacket and jeans, provided a touch of rebellious charm that mirrored the car’s forward‑looking design. Adding to the evening, English singer‑songwriter Sienna Spiro performed an exclusive set that captivated the audience and underlined Jaguar’s alignment with contemporary culture.

The performance complemented the electric ambiance, creating a multisensory experience that resonated with attendees and observers alike. While the crowd’s enthusiasm was palpable, the event also served as a litmus test for Jaguar’s new branding.

Rawdon Glover was candid about the car’s polarising design: “I am worldly enough to know that for some people it’s perhaps too bold.

And that’s OK.” He acknowledged that the Type 01 would not be universally appealing, yet he maintained that its distinctive aesthetic and performance credentials would draw a significant niche of buyers. Public reaction on social media was swift and varied.

Fans of Pugh praised her confident presence and the way she embodied Jaguar’s new ethos, while skeptics questioned the practicality of an expensive electric GT.

Yet the overall sentiment leaned toward intrigue, with many viewers expressing excitement about the company’s ambitious pivot and the potential for a new chapter in automotive history. ### What Happens Next Jaguar plans to roll out the Type 01 to the U.S. market next year, with the car arriving with customers in 2025.

Pricing places the vehicle within the luxury segment, aligning it with high‑end competitors.

The company’s marketing strategy will emphasize the vehicle’s rapid charging capabilities and the brand’s new electric identity, targeting urban professionals who desire a statement of both performance and environmental consciousness. Beyond the Type 01, Jaguar has signaled its intention to expand its electric lineup.

The company is investing in battery technology to improve range and reduce charging times, while continuing to refine its design language across future models. Industry analysts suggest that Jaguar’s bold repositioning may influence other traditional luxury automakers.

The Type 01’s success—or lack thereof—will be closely watched, as it could either validate a daring shift toward electrification or reinforce skepticism about abandoning legacy powertrains.

As for Florence Pugh, her role as brand ambassador could evolve into a long‑term partnership, potentially shaping Jaguar’s public image for years to come.