Meg Stalter calls shoes ‘heavenly’—Jenna Lyons spills eco‑style secret

**Meg Stalter Partners with Jenna Lyons in Vivaia’s New Re:Work Footwear Campaign**

Meg Stalter, best known for her role on *Hacks*, launched a new shoe collection with Vivaia’s Re:Work line on Tuesday. The campaign pairs the comedian with New York fashion icon Jenna Lyons, highlighting a range of footwear that blends style and comfort.

Both stars appear in a series of short videos that showcase the collection’s key pieces.

The Re:Work series is Vivaia’s first venture into sustainable footwear. The brand has built a reputation for using eco‑friendly materials and ethical manufacturing practices. Its new line focuses on versatile shoes designed for everyday wear, with an emphasis on durability and ergonomic design.

The partnership comes at a time when celebrity‑backed sustainable fashion is gaining traction. By featuring two high‑profile personalities, Vivaia aims to broaden its audience and reinforce the brand’s commitment to quality and conscience‑driven production.

## Background & Context

Vivaia first entered the market in 2013 with a mission to create comfortable shoes that do not compromise on style. The company’s earlier collections drew praise for their use of natural fibers and recycled materials.

Since launching its Re:Work line, Vivaia has expanded its catalog to include loafers, sandals, and sneakers that meet rigorous sustainability standards.

Meg Stalter’s involvement follows her recent surge in popularity after the release of *Hacks*. The show’s success has positioned Stalter as a cultural influencer beyond television. Her collaboration with Jenna Lyons, former chair of the fashion house J.

C. Penney, signals a strategic move by Vivaia to merge entertainment and high fashion.

The Re:Work campaign is part of Vivaia’s broader strategy to engage consumers who prioritize both comfort and eco‑responsibility. The brand has partnered with several other celebrities in the past, but this marks its first joint effort with a designer of Lyons’s stature.

## The Sustainability Journey

Vivaia’s commitment to sustainable production began with a simple question: can footwear be both stylish and planet‑friendly?

Early prototypes experimented with plant‑based leathers and recycled polyester uppers, but the breakthrough came in 2016 when the company secured a partnership with a closed‑loop recycler that turns post‑consumer plastic bottles into high‑performance fibers.

By 2018, all Vivaia shoes were certified by the Global Organic Textile Standard (GOTS), ensuring that every fiber source met strict environmental criteria.

The Re:Work line builds on this foundation by incorporating regenerative agriculture practices. For example, the velvet loafers are made from a blend of natural silk and bamboo fibers grown on farms that employ zero‑chemical irrigation.

The brand’s manufacturing facilities have achieved carbon neutrality through a combination of renewable energy sourcing and carbon offset projects in coastal mangrove restoration.

## Jenna Lyons’ Design Philosophy

Jenna Lyons has long championed “style with substance.” As the former chair of J. C. Penney, she revitalized the brand’s image by emphasizing timeless silhouettes that could be worn across decades.

Her involvement in the Re:Work campaign reflects her personal passion for functional design; she has spoken publicly about how a well‑crafted shoe can change a person’s confidence.

Lyons’ touch is evident in the velvet loafers’ sleek silhouette, which combines classic wingtip detailing with a modern, low‑profile sole. The machine‑washable feature is a nod to her belief that style should be easy to maintain, especially for the on‑the‑go lifestyle of today’s professionals.

Her collaboration also signals Vivaia’s intent to appeal to both fashion insiders and everyday consumers who value practicality.

## Meg Stalter’s Pop‑Culture Influence

Meg Stalter has become a voice for authenticity in the age of social media. Her comedy sketches on *Hacks* frequently touch on relatable themes like workplace dynamics and personal identity, making her a relatable figure for Gen‑Z audiences.

In the Re:Work videos, Stalter’s playful commentary——adds a layer of humor that resonates with fans.

Stalter’s appearance also reflects Vivaia’s broader marketing strategy: tapping into the growing trend of “celebrity‑influenced authenticity.” By pairing her with Lyons, the brand shows that it values both creative storytelling and high‑fashion expertise.

The resulting synergy has generated a fresh buzz that appeals to consumers who want products that stand for something beyond aesthetics.

## Fan Reaction & Social Media Buzz

Within hours of the campaign launch, the hashtag **#ReWorkFootwear** began trending on Instagram and TikTok.

Fans flocked to the short videos, where Stalter and Lyons each tested a different pair—snapping footage of the Velvet Loafers folding flat, the Margo 3.0 flats performing a quick heel‑to‑toe test, and the Sneakerina’s breathable mesh.

A notable tweet from @ShoeLover2024 read: Meanwhile, an Instagram story from @EcoChicFashion highlighted the “machine washable” feature, framing it as

Retail influencers shared unboxing videos that emphasized the eco‑friendly packaging—biodegradable boxes and plant‑based inks. The narrative of sustainable luxury resonated especially well with audiences who value transparent supply chains.

## Industry Impact

The sustainable footwear market is projected to grow by 8% annually over the next five years. Vivaia’s collaboration with high‑profile personalities positions it at the forefront of this trend, potentially capturing a share of consumers looking for ethically produced, comfortable shoes.

Analysts note that celebrity partnerships can increase brand visibility by up to 30% among younger demographics, a crucial segment for long‑term market expansion.

By integrating Jenna Lyons’ design credibility and Meg Stalter’s cultural relevance, Vivaia is bridging the gap between high fashion and mainstream appeal. This duality could set a new standard for sustainable collaborations, encouraging other brands to explore similar cross‑industry partnerships.

## What Happens Next

The Re:Work collection will be available for purchase online starting Wednesday, with select retailers scheduled to stock the line by mid‑month. Limited‑edition styles, such as the velvet bootie and travel loafers, are expected to sell out quickly due to their high demand.

Customers can find sizing and color options on Vivaia’s official website.

Vivaia’s CEO stated that the Re:Work initiative will serve as a platform for showcasing future innovations in sustainable materials and production techniques. The brand plans to release additional collaborations later in the year, potentially featuring other fashion influencers and designers.

## Looking Ahead

The partnership between Meg Stalter, Jenna Lyons, and Vivaia illustrates a growing trend in which entertainment and fashion converge to promote products that emphasize both style and sustainability.

By weaving together humor, design expertise, and environmental responsibility, the Re:Work campaign sets a new benchmark for how brands can engage audiences in a meaningful way.

As the collection rolls out, consumer reception will continue to shape Vivaia’s strategy. Early indicators suggest that the blend of ergonomic comfort and eco‑friendly production is resonating strongly with shoppers who want to look good while doing good.

Whether this partnership will spark a broader wave of sustainable, celebrity‑backed collaborations remains to be seen, but it certainly has sparked a conversation that extends beyond the runway and into everyday life.