Sharon Stone blasts Sydney Sweeney over shocking nude sports ad

**Sharon Stone Urges Sydney Sweeney to Accept Responsibility for Nude Sports‑Betting Ad**

On Wednesday, September 23, Sharon Stone told *People* that the recent controversy surrounding Sydney Sweeney’s sports‑betting campaign should be addressed by Sweeney herself.

Stone, 68, said: “I think that it’s up to her to take responsibility for her actions, not up to me to judge her for her actions.” She added that she would remain a supporter of women who have “made it through and become champions in women’s sports.”

Sweeney, 29, is a new strategic partner and equity holder at Novig. Earlier this month the company released an ad series that showed her posing nude in front of sporting equipment—including baseball, hockey, football and tennis gear.

The photographs sparked backlash on social media, with some viewers accusing the campaign of “setting women back 100 years.” Sweeney has not yet responded publicly to the criticism.

## Background & Context

Sweeney’s involvement with Novig follows her role as a lead actress on HBO’s *Euphoria*. Stone and Sweeney co‑starred in the series, and Stone has commented on their past collaboration.

In a 2023 interview with **, Stone recalled: “In *Euphoria*, I tried to get Sydney Sweeney’s character to stop being a cam girl and to come and work for me on the series I was producing called L.A. Nights,” and noted that “she agreed to stop being a cam girl — which she didn’t do.

As you can see from Sydney’s new lingerie line, it didn’t take.” Stone also referenced Sweeney’s repeated on‑screen nudity during *Euphoria* season 3.

The Novig ad campaign was presented by Sweeney as an effort to highlight sports themselves. “The concept is simple: cut through the noise and put the focus entirely on sports,” she said in a statement at the time.

“The campaign brings that idea to life with confidence, humor and a playful edge.” Stone agreed that the intent was to spotlight athleticism, but cautioned that the approach risked undermining women’s sports: “We can’t denigrate women’s sports to get men’s attention so they can gamble.”

## What People Are Saying

Sweeney has previously spoken about body confidence. In an exclusive interview with *Us* in March, she said: “I grew up with boobs. I was wearing a 32DD in sixth grade, and I never felt confident,” adding that playing Cassie in *Euphoria* helped her realize the power of confidence.

Stone’s remarks on *People* emphasize responsibility over judgment. “It is up to me to be a cheerleader for the women who have made it through and become champions in women’s sports,” she stated.

The social‑media backlash included accusations that the campaign perpetuated a sexist narrative. Commentators expressed that the photos could “set women back 100 years.” Stone’s comment about the need for responsibility suggests she believes Sweeney’s actions should be addressed by the actress herself rather than by external parties.

## What Happens Next

There is no indication that either party has taken further action beyond their statements. Sweeney remains silent regarding the backlash, while Stone publicly supports women who champion sports. No official response from Novig has been announced, and the company’s future plans for the campaign are unclear.

As of now, the situation remains unresolved, with Stone urging Sweeney to own her role in the controversy.

The incident underscores ongoing debates about marketing strategies that use nudity to promote products tied to women's sports and gambling. It also highlights how former co‑stars may weigh in on each other’s public choices, especially when those choices involve sensitive cultural topics.