Donatella Versace unleashes beauty brand after quitting namesake

**Donatella Versace Teams With Revolve Group for New Beauty & Fashion Brand**

Donatella Versace, 71, announced on Monday a partnership with the Revolve Group to launch an independent beauty and fashion label next year. She will serve as chief creative officer of the yet‑to‑be‑named brand, which will debut with beauty products first.

The move follows her exit from the family house in March 2025 after nearly three decades at the helm of her brother Gianni’s company.

The collaboration marks a fresh start for Versace outside the Versace name, as her former contract with Capri Holdings reportedly barred her from using the brand on other labels or designing apparel elsewhere.

Whether those restrictions apply to this new venture remains unclear, but the label will operate under a different name and will be sold across the United States, Latin America, Asia‑Pacific and the Middle East.

## Background & Context

Versace’s departure in March 2025 closed a long tenure that began when her late brother Gianni founded the house. The release of her contract by Capri Holdings had included clauses preventing her from attaching the Versace name to other brands or creating apparel for outside companies.

This has raised questions about how a new, separate label will navigate those restrictions.

Following her exit, the house has seen a rapid turnover of creative heads. Dario Vitale, formerly of Miu Miu and chosen by Versace as her successor, lasted only one season before Pieter Mulier of Alaïa was appointed. In December 2025, Prada Group purchased the label, returning it to Italian ownership.

Revolve Group, founded in 2003 by Michael Mente and Mike Karanikolas, posted $1.23 billion in revenue last year. The retailer has previously teamed with rapper Cardi B and influencer Sofia Richie Grainge on joint ventures, showing a history of high‑profile collaborations.

## What People Are Saying

In a statement released with the announcement,

Versace said, “I believe creativity should be fearless, inclusive and alive in the world.” She added, “This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion.” The designer also reacted on Revolve’s Instagram with a series of emojis and the caption “💜✨💥 let’s go 💥✨💜.”

Revolve founder Michael Mente praised Versace’s vision, noting, “Donatella is one of the defining creative voices of our time.” He emphasized the partnership’s potential: “This partnership gives that vision an entirely new platform and the freedom to build something from the ground up.” The company highlighted its goal of creating a digital‑first world that invites participation rather than just transactions.

## What Happens Next

The brand’s name and full creative direction are set to be revealed in the coming months. Versace’s statement hinted at a “digital‑first world people can participate in, not simply buy from,” suggesting that content, experiences and commerce will intertwine.

Beauty products will lead the rollout, with fashion expected to follow later in the year.

Availability will span major markets including the United States, Latin America, Asia‑Pacific and the Middle East. The Revolve Group plans to leverage its e‑commerce platform to launch the new label globally.

For now, details remain forthcoming as both parties prepare for a launch that aims to blend creativity with an inclusive, connected culture.

The partnership represents a bold new chapter for Versace as she steps out of her family legacy and into a broader, digitally‑focused fashion landscape.