Pretty Vee's Switch to HeartRock Fuels Her Stage, TV, Film Rise

**Pretty Vee Signs New Management Deal With HeartRock Partners**

Pretty Vee, the comedy star who rose to fame on *Wild ‘n Out*, has just inked a new management agreement with Alec Shankman’s HeartRock Partners. The deal follows an earlier contract with Gersh that was announced earlier this year.

Vena Excell, known professionally as Pretty Vee, is now represented by HeartRock while still maintaining ties to Gersh.

The comedian has built a sizable platform in recent months, boasting a social following of more than six million across major networks. In July 2024 she closed out a sold‑out run of her first solo show, *Sharoonnn Said It!*, which spotlighted her Jamaican‑inspired character at Center Stage Theater in Atlanta.

HeartRock’s CEO, Alec Shankman, praised Vee’s talent in a statement: “Pretty Vee is a wildly talented, remarkably creative, and truly entrepreneurial individual who embodies everything we stand for here at HeartRock.

We’re thrilled to join her team, alongside Gersh, to help further bolster her amazing platform and support both her creative mind and entrepreneurial spirit.”

## Background & Career Highlights

Vee first gained national visibility as a cast member on *Wild ‘n Out* and its spin‑off *Women of Wild ‘n Out*, which helped launch her into a broader comedy career. The July 2024 show *Sharoonnn Said It!* drew a full house at the Center Stage Theater in Atlanta, marking the first time she headlined a one‑woman production.

Her performance was described by reviewers as both humorous and deeply personal, solidifying her reputation as a fresh voice in stand‑up comedy.

Beyond live theater, Vee has expanded into television and film. She starred in HBO Max’s *Rap Sh!t* and BET+’s *Style Me For Christmas*. She is also slated to appear in the forthcoming National Lampoon film *Hollywood Hustle*, positioning her across multiple entertainment mediums.

## Industry Implications & Upcoming Projects

HeartRock was launched earlier this year by Shankman after his departure from Gersh, and the signing of Pretty Vee signals the firm’s intent to recruit high‑profile talent with crossover appeal. The partnership will likely amplify Vee’s brand through strategic placement in new projects and expanded media exposure.

Her upcoming film work, alongside her television appearances, provides ample avenues for HeartRock to showcase her versatility.

For Vee, the dual representation—maintaining ties with Gersh while adding HeartRock to her management team—may broaden her creative opportunities. The combination of established agency support and a new partnership could streamline negotiations for future stage shows, digital content, and feature film roles.

As her audience grows, the alignment of these agencies may become a model for comedians transitioning from niche platforms to mainstream prominence.

The deal underscores a growing trend in the entertainment industry where performers align with boutique management firms that emphasize entrepreneurial growth while retaining the backing of larger agencies.

As Pretty Vee prepares for her next live tour and studio projects, industry observers will likely watch how this dual‑agency model shapes her trajectory in the coming months.