Fashion

Bethenny Frankel’s 35% Off FlexStyle Blowout Has Fans Rushing

By GoNews Pulse Editorial Team••Updated Oct 15, 2026
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Bethenny Frankel’s 35% Off FlexStyle Blowout Has Fans Rushing

# Bethenny Frankel Shouts 35% Off Shark FlexStyle Gives Her Ultimate Blowout The “RHONY” alum took to Instagram last Thursday to announce that she had just pulled off what she calls the “best blowout of her life” with the Shark FlexStyle system, a device that has just gone on sale for 35% off during Amazon’s Prime Big Deal Days.

With a side‑by‑side snapshot of the sleek, attachment‑rich stylizer, Frankel’s caption read, “I fear I just gave myself the best blowout of my life,” a declaration that has already spurred her followers to dive into the discount before the deal ends tonight.

Shark, the same company that produces the high‑end Air Styler and popular heat‑reduction hair tools, is known for its multitasking technology that allows users to curl, volumize, smooth, and dry without excessive heat.

The FlexStyle’s interchangeable heads promise to keep hair healthy while delivering salon‑grade results, and the 35% off tag makes it an irresistible entry point for those who have been waiting for a price break.

For Frankel, who has repeatedly called Shark “more reliable than most people,” the timing could not have been better. Prime Big Deal Days, the fall counterpart to Amazon’s July Prime Day, ran from Tuesday, October 6, to Wednesday, October 7, 2026, offering deep discounts across tech, beauty, fashion, and home goods.

As the season gears up for holiday shopping, the sale is positioned as the perfect opportunity to stock up on top‑rated products at a fraction of their usual price.

In a world where beauty tech is increasingly marketed as a status symbol, a celebrity endorsement can tip the scales for millions of consumers, and Frankel’s recent post is a textbook example. ## Background & Context The Shark FlexStyle was unveiled earlier this year as a multi‑functional hair tool designed to reduce heat damage while providing versatility.

Its modular design includes attachments for curling, smoothing, and volumizing, all controlled by an app that allows users to set temperature and speed with precision.

The product has quickly become a favorite among professional stylists and at‑home users alike, with over 120 five‑star ratings on retail sites and praise for its durability and performance. Bethenny Frankel’s relationship with the brand began before the FlexStyle’s launch.

In early 2023, she shared a candid Instagram remark that “Shark is more reliable than most people, to be honest,” positioning the company as a trusted partner for her personal styling routine.

That trust has translated into more than just casual praise; the influencer’s recent demonstration video showcased her handling the device with a look of astonishment, as she said, “I have someone next to me that’s like, ‘Wait, so bouncy,'” underscoring the dramatic difference the tool makes.

Prime Big Deal Days offers a time‑limited window for fans to capitalize on significant savings. For beauty tech, this period is especially valuable because the discounts can be as steep as 50% or more, turning premium products into accessible options for a broader audience.

The Shark FlexStyle’s 35% off price point is no exception; it brings the cost down to a range that appeals to both seasoned enthusiasts and newcomers.

This combination of star endorsement and discounted pricing creates a potent mix that can propel a product to viral status. ## What People Are Saying Within hours of Frankel’s Instagram post, the hashtag #SharkFlexStyle trended among beauty influencers, with users posting side‑by‑side comparisons of their results before and after using the tool.

Many commentators highlighted the device’s ability to deliver “bouncy, salon‑like waves” without the harshness often associated with traditional hair dryers and straighteners.

Comments ranged from “This is a game changer” to “I’m seriously considering switching brands,” showing how a single celebrity endorsement can ripple across social media ecosystems.

Beyond the influencer community, professional stylists who have tested the FlexStyle noted its consistent heat control and the ease with which clients can achieve different textures. Several stylists shared anecdotes of clients requesting the tool after witnessing its results during a routine styling session.

One salon owner mentioned that the FlexStyle “keeps hair healthy while still giving it that volume people crave.” These industry voices add weight to the narrative that the product is not merely a marketing gimmick but a credible, high‑quality styling solution.

Consumers who have already purchased the FlexStyle during the sale are sharing their experiences on forums and review sites. While the product’s three‑figure price tag might deter some, the 35% discount makes it a “well worth the investment” for many.

The consensus is that the tool’s versatility and heat‑reducing technology are worth the cost, especially for those who value both performance and hair health. ## What Happens Next Prime Big Deal Days closes tonight, and the 35% discount on the Shark FlexStyle will revert to its standard retail price.

Fans who were waiting for the perfect moment to buy the tool will need to act quickly if they want to keep the savings.

In addition to the FlexStyle, other Shark products like the CryoGlow LED Face Mask and the “Just B” podcast host’s Glotion concealer are also on sale, offering a broader range of beauty tech for those looking to complete their self‑care routine.

As the holiday season kicks into gear, the timing could not be more advantageous. Early shoppers may secure a stock of premium beauty tech before supply chains adjust to the increased demand of the next holiday period.

Retailers often use Prime Day and similar sales to gauge consumer interest and plan inventory for the upcoming months, so a surge in purchases during this window could indicate continued popularity of these products. For those who missed the 35% off, there is still hope.

Amazon typically offers recurring discounts on popular items during its annual Prime Day, and a new, similar sale is expected in the summer of 2027.

Meanwhile, Black Friday and Cyber Monday in November 2026 promise to bring additional price cuts, so consumers can keep an eye on their favorite beauty tech for future deals.

The conversation around the Shark FlexStyle also highlights a larger shift in the beauty industry: a growing emphasis on technology that preserves hair health while delivering high performance.

Influencers and consumers alike are increasingly skeptical of high‑heat tools that damage hair, making devices that offer heat reduction and versatile styling more attractive.

If the story of Bethenny Frankel’s “best blowout” continues to spread, it could cement the Shark FlexStyle as a staple in the at‑home beauty arsenal for years to come.

The combination of celebrity endorsement, product performance, and a timely discount creates a powerful narrative that resonates with a wide audience—from casual users seeking an easier way to style to professionals looking for reliable, high‑quality tools.

In the end, the story is not just about a single sale; it’s about how a trusted figure can bring a cutting‑edge product into the spotlight, and how savvy shoppers can seize the moment before prices rise again.

As sets on this year’s Prime Big Deal Days, the world waits to see if the Shark FlexStyle will maintain its momentum in the months ahead.

At a Glance

  • Bethenny Frankel showcases the Shark FlexStyle, claiming the best blowout of her life while the device is 35% off during Prime Big Deal Days.
  • The celebrity endorsement sparks a surge in social media buzz, with users posting before‑and‑after comparisons and trending the #SharkFlexStyle hashtag.
  • The discount, combined with the product’s heat‑reduction tech and versatility, positions the FlexStyle as a potential staple for both at‑home users and pros.

Why It Matters

Bethenny Frankel’s public flaunting of the Shark FlexStyle at a 35% discount during Amazon’s Prime Big Deal Days underscores a broader shift in beauty retail toward experiential, tech‑driven products that promise salon results at home. The endorsement not only amplifies sales urgency—thanks to the time‑limited price reduction—but also legitimises the device’s claim of heat‑reduction and multi‑functional styling. For retailers, the case illustrates the potency of influencer‑driven micro‑marketing, where a single post can generate real‑time traffic spikes and generate user‑generated content that fuels organic reach. From an industry standpoint, this moment reinforces the growing consumer expectation that high‑tech hair tools must balance performance with hair health, a narrative that Shark has long championed. The phenomenon also hints at a maturation of the “influencer‑as‑brand‑ambassador” model: brands are increasingly aligning with personalities who share their core values, allowing for a more authentic storytelling that resonates beyond a fleeting viral moment. Finally, the surge in #SharkFlexStyle posts highlights the power of social proof, suggesting that the product’s future sales will likely depend on sustained online community engagement and continued real‑world demonstrations.

Our Take

The Shark FlexStyle’s surge, catalysed by Bethenny Frankel’s glowing review, is a textbook example of how influencer endorsement, coupled with a strategic discount, can reshape consumer perception overnight. While the 35% off is a temporary incentive, the real value lies in the credibility Frankel brings—her status as a reliable beauty figure lends the device a trust factor that few competitors can match. From a consumer perspective, the deal is too good to ignore, but the real test will be whether users can maintain the promised heat‑reduction benefits over time. For brands, this is a reminder that tech‑savvy hair tools need more than a good price tag; they require authentic validation from trusted voices and a community‑driven narrative. As the holiday shopping rush kicks off, the FlexStyle’s momentum will be a litmus test for how well influencer‑led, tech‑centric beauty products translate buzz into sustained demand. The takeaway? A celebrity endorsement combined with a meaningful discount can ignite a product’s lifecycle, but long‑term success hinges on genuine performance and continued engagement.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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