Celebrities

Bethenny Frankel Swears by $45 Lily Yuzu Mist—Summer's Kept Secret

By GoNews Pulse Editorial Team••Updated Oct 15, 2026
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Bethenny Frankel Swears by $45 Lily Yuzu Mist—Summer's Kept Secret

Bethenny Frankel has made the Salt & Stone Body Fragrance Mist in Lily Yuzu her go‑to scent, tweeting about it on her product‑focused Instagram account, The List, every week from early June through the end of August.

The 45‑centilitre bottle is priced at $45, a fraction of the $185 price tag for Dolce & Gabbana Light Blue. Frankel’s repeated mentions have sparked curiosity among her followers about the fragrance’s performance and accessibility.

The “accidental influencer” has long promoted affordable beauty finds, and this summer she highlighted the mist’s blend of top notes—yuzu, green apple, bergamot—and base notes of lily, musk, amber and cedar. She described it as a “gentle awakening,” comparing the scent to a day on an Italian beach.

Customers who have purchased the bottle on Nordstrom’s website rate it 4.9 stars, with comments praising the fragrance’s longevity and the compliments it attracts.

## Background & Context

Bethenny Frankel, former star of *The Real Housewives of New York City*, turned her reality‑TV fame into a personal brand that focuses on lifestyle and wellness. She runs The List, a digital platform where she reviews products ranging from skincare to home goods, and often shares her experiences on TikTok.

Her posts are known for their honesty and accessibility, which explains why the Lily Yuzu mist’s price point resonates with her audience.

Salt & Stone, a boutique fragrance house based in Los Angeles, launched its Body Fragrance Mist line in 2021. The brand markets its scents as “lightweight body fragrances” meant for everyday wear, and Lily Yuzu was introduced as one of the first offerings.

It has been stocked by retailers like Nordstrom and Scent Lab, but the online store’s inventory occasionally drops due to high demand.

The comparison with Dolce & Gabbana Light Blue is a recurring theme in Frankel’s commentary. Light Blue features citrus and floral notes, priced at $185 for a 90‑ml bottle, while Lily Yuzu offers a similar aromatic profile at less than one-quarter of that cost.

Frankel stresses that the scent “smells like Dolce & Gabbana Light Blue without the designer price tag,” underscoring the perceived value of the Salt & Stone option.

## What People Are Saying

Consumer reviews for Lily Yuzu have accumulated over 200, with a consistent 4.9‑star rating. One reviewer wrote, “This smells like what a day on an Italian beach would smell like,” while another noted receiving “tons of compliments” when wearing it.

The fragrance’s popularity has spurred interest in its availability; the bottle remains in stock at Nordstrom, but the brand’s website sometimes lists it as sold out.

Bethenny Frankel herself has praised other Salt & Stone products, describing the Santal & Vetiver Body Mist as She has also highlighted a four‑piece Mini Body Mist Discovery Set that allows users to sample multiple scents.

On TikTok, Frankel demonstrated the corresponding body wash, calling it a “sexy, sensual, sultry, sensational shower gel” that feels like “a five‑star hotel bathroom.”

These endorsements have translated into measurable online engagement: The List posts about the mist receive an average of 3,500 likes, and TikTok videos featuring the product garner over 100,000 views. The consistent positive feedback suggests that the fragrance meets both affordability and quality expectations for a broad consumer base.

## What Happens Next

While Salt & Stone continues to expand its fragrance range, no new product launches have been officially announced as of late September. Bethenny Frankel has hinted at exploring additional scent lines, but she has not released specific details.

Her ongoing promotion of the Lily Yuzu mist and related products keeps the brand in public conversation, potentially influencing purchasing decisions for fans who rely on her recommendations.

Retailers may adjust inventory levels to meet continued demand, especially as summer transitions into fall. The mist’s current pricing strategy positions it favorably against higher‑end designer fragrances, suggesting that Salt & Stone could capitalize on a growing market segment that values both aroma and accessibility.

Fans will likely monitor Frankel’s social media for updates on new releases or limited editions.

Bethenny Frankel’s repeated use of the Lily Yuzu Body Fragrance Mist exemplifies how a celebrity’s honest product reviews can shape consumer trends. By aligning her endorsement with clear price comparisons and genuine user experiences, she has helped bridge the gap between luxury scent profiles and everyday affordability.

Why It Matters

The article underscores how influencer authenticity can shift consumer expectations, especially in the fragrance market where price and perceived luxury are tightly coupled. Bethenny Frankel’s repeated, candid posts about the Salt & Stone Lily Yuzu Mist demonstrate that a single personality’s trust can amplify a product’s reach far beyond traditional advertising budgets. For fans, the 4.9‑star rating and 3,500 likes on Instagram provide tangible evidence that the scent lives up to its promise, turning casual curiosity into purchase intent. Industry observers note that offering a comparable aromatic experience to a high‑end brand like Dolce & Gabbana at less than one‑quarter of the price creates a new competitive niche—"affordable luxury." This model leverages lower production costs and smaller retail footprints while still satisfying consumers’ desire for prestige. As brands increasingly partner with micro‑influencers, authenticity and transparent pricing will be critical differentiators, making stories like this pivotal for both marketers and shoppers.

Our Take

Bethenny Frankel’s endorsement illustrates the democratization of luxury fragrance; by championing Salt & Stone’s Lily Yuzu Mist, she proves that a compelling scent can be paired with genuine value without sacrificing quality. This shift challenges designer houses to reconsider their price strategies and invites new entrants to offer high‑quality scents at accessible price points. For consumers, it signals that trust—built through honest reviews—overrides brand prestige. For the industry, the message is clear: product excellence combined with credible influencer advocacy can drive significant market share even against flagship designer offerings.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

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Bethenny Frankel reveals why the $45 Lily Yuzu Mist, with 4.9 stars, outshines pricey luxury scents—her secret that keeps fans craving it daily.
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Related topics

  • #Bethenny Frankel
  • #Nordstrom fragrance
  • #affordable body mist

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