Bethenny Frankel drops $50 cashmere that’s stealing luxury

Bethenny Frankel took to Instagram Stories on September 24 to showcase a fall staple from the direct‑to‑consumer brand Quince.

In her post, she captioned the cozy sweater with the words, “Wearing on repeat … a staple.” The piece is a $50 Mongolian Cashmere Crewneck, a cashmere item that has already gathered nearly 36,000 reviews on Quince’s website.

The crewneck is marketed as pill‑resistant and sustainably sourced. It comes in a camel shade that Frankel highlighted, but the brand offers more than half a dozen other colors. The sweater is available in sizes XS–XL with extended options, and shoppers often choose a larger size for a relaxed fit or layering look.

Quince’s cashmere line is extensive, featuring V‑necks, plush cardigans, and oversized boyfriend styles. The crewneck’s classic cut fits into the brand’s broader strategy of “never going out of style” while maintaining a modern aesthetic.

The product’s low price point has made it a frequent recommendation on the “Just B” podcast, where Frankel is a frequent guest.

Consumer reception has been overwhelmingly positive. , the sweater has almost 36,000 reviews and a near‑perfect rating. One reviewer wrote, “This cashmere sweater is to die for! It is so soft, and the blue color brings out the blue in my eyes.

I’ll be wearing it a lot this winter to keep cozy and cute.” Another fan noted, “This is at least my fourth one of the Mongolian Cashmere crewneck. All the colors are beautiful; the yarn is soft, luxurious. You can’t go wrong.

I hand wash them. Sometimes I get a larger size for a more casual look or layering.”

The sweater’s appeal extends beyond Frankel. Jessica Alba was spotted wearing a Quince oversized cardigan last year, while Sarah Michelle Gellar and Chelsea Handler have been seen in the label’s Italian leather shoes and other pieces.

These sightings suggest that Quince is gaining traction among high‑profile consumers who frequently showcase their fashion choices on social media.

## Background & Context

Quince began as a direct‑to‑consumer brand focused on timeless wardrobe essentials. The company’s cashmere line has grown to include V‑necks, cardigans, and crewnecks, all designed with a sustainable approach. Pill‑resistant fibers are marketed as a key feature, targeting shoppers who value durability without sacrificing softness.

By offering a broad color palette and multiple sizing options—including extended sizes—Quince positions itself as an accessible luxury option for diverse body types.

## Consumer Reception

The crewneck’s popularity is evident from its review volume. Nearly 36,000 customers have left feedback on Quince’s site, and the product holds a near‑perfect rating. Shoppers praise the softness of the yarn and the flattering shades that highlight eye color.

The consistency of positive reviews across multiple color variants indicates a strong product-market fit. Many reviewers note that sizing up for a relaxed fit is common, reflecting consumer preferences for casual layering.

## Industry Impact

The success of Quince’s $50 cashmere sweater underscores a broader trend toward affordable luxury and sustainable materials in fashion. Celebrity endorsements on platforms like Instagram Stories can accelerate product visibility and drive sales.

The brand’s ability to maintain high quality while offering a low price point challenges traditional luxury pricing models. Additionally, the emphasis on sustainability aligns with growing consumer demand for environmentally responsible apparel.

Bethenny Frankel’s promotion of the Mongolian Cashmere Crewneck illustrates how a single influencer post can amplify a brand’s reach. As direct‑to‑consumer labels continue to expand their product lines, consumers now have more options for premium fabrics at accessible prices.

The sweater’s popularity may encourage other brands to adopt similar strategies, blending quality, sustainability, and celebrity appeal.