Bethenny Frankel Shocks Fans with DpHue Root Touch‑Up Kit Secret

Bethenny Frankel, the reality star and serial entrepreneur, revealed that she chose a DpHue Root Touch‑Up Kit for an upcoming photo shoot instead of booking a salon appointment. The move was documented in a TikTok video posted early this week, where she showcased the kit’s effect on her hair.

Her choice underscores the growing trend of celebrities turning to at‑home solutions for quick touch‑ups.

In the clip, Frankel exclaimed that she was “flipping out” over the results, calling it the best hair color she has ever done. She pointed out that no gray strands remained after application, a detail that many users seek when testing new products. The enthusiasm also highlighted her preference for convenience without sacrificing quality.

Frankel has a history of supporting DpHue, having invested in the company and now serving as its Chief B Officer. She has repeatedly praised the brand’s lineup in previous posts, noting that it offers reliable performance for at‑home color. This partnership gives her a unique perspective on the product’s development and marketing.

## Background & Context

DpHue began as a niche haircare line focused on natural ingredients and semi‑permanent color options. Over the past few years, the brand has expanded its portfolio to include glosses, rinses, and root touch‑up kits aimed at consumers who prefer DIY styling. Its products are marketed as salon‑quality yet affordable.

The Root Touch‑Up Kit is formulated with a blend of plant‑based dyes that aim to match existing hair color while offering shine and softness. the brand, the kit can be applied in under two minutes and is designed to last for up to sixteen washes. The formula also includes a conditioning agent to maintain hair health.

Frankel’s role as Chief B Officer involves overseeing brand strategy, ensuring product quality, and engaging with community feedback. Her involvement extends beyond marketing; she participates in product testing and shares insights on her social media platforms. This dual role amplifies her credibility among followers.

## What People Are Saying

During her TikTok demonstration, Frankel tested the kit’s coverage by running a finger through her hair, confirming no gray spots were visible. She described the experience as “like a salon” while emphasizing the ease of use. The video quickly attracted attention from fans and beauty enthusiasts alike.

In addition to the root kit, Frankel highlighted her favorite DpHue ACV Apple Cider Vinegar Hair Rinse. She noted that the rinse works as a shampoo substitute, cleansing the scalp while boosting strength and shine. Her praise included comments that friends and hairstylists who tried it reported noticeably softer hair.

Frankel also shared her enthusiasm for a travel‑friendly formula she calls a “camouflage stick”. She said it absorbs oil and touches up roots without visible streaks. The product, marketed as a two‑minute, in‑shower gloss, is claimed to enhance current color with added richness and softness.

## What Happens Next

With Frankel’s endorsement and active presence on TikTok, DpHue stands to gain significant visibility among consumers seeking at‑home solutions. The brand’s marketing team plans to leverage her content in upcoming campaigns. The partnership may also influence future product development with a focus on user convenience.

The Root Touch‑Up Kit’s claim of lasting up to sixteen washes positions it as a durable option for those who avoid frequent salon visits. DpHue recommends weekly use for optimal results, noting that the semi‑permanent color will gradually fade while maintaining shine. This guidance helps consumers set realistic expectations.

Looking ahead, DpHue has announced several new best‑seller items, including a high‑shine gloss and a strengthening conditioner. Frankel’s involvement could accelerate the brand’s adoption across broader markets. The company’s social media strategy will likely feature user testimonials and before‑and‑after imagery.

Bethenny Frankel’s public endorsement of DpHue’s Root Touch‑Up Kit highlights a growing shift toward DIY haircare among celebrity consumers. By combining her business role with personal experience, she provides an authentic voice that resonates with fans.

The partnership signals potential growth for the brand as it seeks to capture the expanding home‑beauty market.