AFM Teams Up With AMC Century City to Blow Up Sales Screenings

**AFM Partners with AMC Century City and B‑List Movie Club to Expand Screening Options for 47th Edition**

The Independent Film & Television Alliance’s (IFTA) flagship event, AFM, announced a new partnership with AMC Century City and the fan‑driven B‑List Movie Club for its 47th edition.

All AFM screenings will be held at AMC Century City, located directly across from the Fairmont Century Plaza headquarters, and will run from November 10 to November 15. The theater’s proximity to key industry venues enhances convenience for attendees.

The collaboration expands market screening options, adding a flexible menu of World and Market Premieres, Slate Showcases, Amplified Screenings with hospitality and concessions, and red‑carpet moments featuring talent and photo opportunities.

B‑List Movie Club’s more than 5,000 Los Angeles members now have access to screenings and slate presentations from exhibiting companies seeking audience feedback. Club members can sign up for events , and the group will coordinate with filmmakers to bring select attendees into AFM during the week.

Buyer registration has already surpassed last year’s totals, with companies from 55 countries registered to date across all distribution formats. Over 215 exhibiting companies have confirmed participation, and the number is expected to grow as the event approaches.

## Background & Context

AFM, held annually in Los Angeles, is the industry’s premier marketplace for film and television distribution. This year’s edition will feature a record‑setting roster of exhibitors and will be the first time the event has been hosted entirely at a single AMC theater.

The partnership with AMC Century City, located directly across from the Fairmont Century Plaza headquarters, ensures a central and accessible venue for buyers and sellers.

Additionally, the B‑List Movie Club’s involvement brings a dedicated fan base into the marketplace for real‑time audience feedback. AFM will offer enhanced screening formats, including amplified experiences with hospitality and concessions. Red‑carpet moments will allow talent to interact with audiences and provide photo opportunities.

The event also features industry panels, networking sessions, and a curated slate of indie titles.

## What People Are Saying

Jackie Brenneman, the new president and CEO of IFTA, said, “We’re seeing tremendous participation from across the global industry, and all signs point to a very strong AFM this November.”

Carrie Trotter, AMC Theatres’ SVP of Marketing, added, “We’re excited to collaborate with AFM and engage communities like The B‑List Movie Club to give movie fans access to special screenings, discover upcoming films, and experience content that isn’t typically available to general audiences.”

Industry insiders note that the partnership aims to bridge the gap between traditional distribution and emerging fan communities. With more than 215 companies confirmed, the event is already shaping up as a key meeting place for buyers worldwide.

## What Happens Next

AFM will continue to welcome additional exhibiting companies as the November window approaches. Buyers are encouraged to register early through the AFM platform, while B‑List Movie Club members should monitor the Discord server for upcoming screening announcements.

Tickets for the amplified screenings will be available through AMC’s online platform, and buyers can request private showings with specific titles.

The club will coordinate directly with filmmakers and companies to curate audiences that can provide valuable feedback during the festival week. Selected attendees will be granted access to special screenings and slate presentations.

AFM’s 47th edition promises a blend of industry‑focused commerce and fan‑centric experiences, underscoring the evolving relationship between creators and audiences.

As the event draws nearer, stakeholders from distributors to die‑hard moviegoers are poised to engage in a unique marketplace that blends business deals with behind‑the‑scenes access.