Aaron Folbe's 10-Horror Label Launches Creators, Shaking Hollywood

# **Made By Spooky Launches Horror Label** In a bold pivot that underscores the rise of creator‑driven content, Made By Spooky has announced the launch of a new horror label slated to debut its first projects next year.

The venture, a joint effort between Made By All’s studio arm, Image Nation Studios, and Spooky Pictures, signals a significant investment in digital‑native talent, promising to bring fresh voices to the genre on a global scale.

With a slate that will span short‑form vertical series, serialized digital experiences, and feature‑length films, the label is poised to become a hub for the next wave of horror innovators.

The initiative follows a surge of interest in creator‑generated horror that exploded with the viral success of “Obsession” and “Backrooms,” both of which catapulted young creators like Curry Barker and Kane Parsons into mainstream visibility.

The partnership’s first partner, Aaron Folbe of Underground, will help source new talent and produce projects, cementing the label’s commitment to a creator‑first ethos.

As the creator economy continues to infiltrate Hollywood, Made By Spooky’s launch offers a concrete pathway for digital creators to reach traditional audiences without sacrificing creative control. ## Background & Context Made By Spooky is the product of a long‑standing relationship between two forward‑thinking production houses.

Image Nation Studios, a UAE‑rooted studio with a history of international collaborations, has been working with Spooky Pictures—founded by Roy Lee and producer Schneider—since 2020.

Their co‑production partnership has already yielded a diverse array of horror content, from the music‑themed anthology “V/H/S/Mixtape” to the upcoming “V/H/S: SCP” adaptation.

The new label expands this partnership by channeling resources toward creator‑led projects that can thrive in both streaming and traditional cinematic contexts. Made By All, the parent of Made By Us, has carved out a niche as a talent‑management firm focused on creator platforms.

Founded by Leanne Perice, the company recently welcomed Tanya Cohen as Co‑CEO and has built a roster that includes internet personalities such as Adam W, Hannah Stocking, Josh Peck, and Devon Rodriguez.

Their recent multi‑year deal with Dentsu Entertainment and a separate collaboration with TikTok to co‑produce vertical micro‑series further illustrates their commitment to bridging the gap between social media and mainstream media.

This ecosystem of partnerships positions Made By Spooky to capitalize on a talent pipeline that is already accustomed to producing bite‑size, high‑impact horror content. The label’s creation is also a response to a palpable appetite among audiences for genre stories that emerge organically from online communities.

Horror fans have long embraced content that feels authentic and unfiltered—qualities that digital creators naturally deliver.

By offering a scalable, creator‑first framework, Made By Spooky aims to nurture that authenticity while providing the production muscle needed for high‑quality storytelling. ## What People Are Saying Industry insiders view the launch as a calculated move to harness the creative firepower of today’s online communities.

Ben Ross emphasized that “backing new voices within the horror genre has always been central to what we do,” noting the success of “Obsession” and “Backrooms” as proof points for the model’s viability.

Schneider echoed this sentiment, highlighting the “direct, scalable path” the label creates for creators to connect with global audiences. Aaron Folbe’s involvement adds further credence.

Known for representing Curry Barker, who broke out with “Obsession,” Folbe is expected to bring a keen eye for emerging talent and a hands‑on approach to production. His presence signals that Made By Spooky will not merely co‑opt creators but actively partner with them to shape projects from concept to completion.

The partnership also dovetails with a broader trend of studios investing in creator‑centric content. Earlier this year, Made By Us inked an exclusive, multi‑year partnership with Dentsu Entertainment to develop and distribute creator‑led entertainment.

Meanwhile, their TikTok collaboration produced “The Knock,” a genre micro‑series that already showcases the potential for vertical storytelling. These initiatives underscore a market that rewards risk‑taking and innovation—qualities that the new horror label is set to deliver.

Fans of horror are already buzzing about the prospect of seeing more content that feels like it originates from the internet’s underground corners rather than from conventional studio pipelines.

The label’s focus on “digital native horror talent” suggests that audiences can expect fresh perspectives, novel storytelling techniques, and a level of immediacy that traditional horror production often lacks. ## What Happens Next The roadmap for Made By Spooky is clear: the label will release its first projects next year, with an initial slate that includes both short‑form and long‑form content.

While specific titles have yet to be announced, the involvement of Aaron Folbe and the existing track record of its parent companies suggest a mix of experimental micro‑series and feature‑length films that tap into the horror genre’s current appetite for psychological and supernatural storytelling.

In addition to production, the label will likely leverage its parent companies’ distribution networks to reach audiences across streaming platforms and theatrical releases.

Image Nation Studios’ history of global distribution, combined with Spooky Pictures’ partnership with A24 and other major studios, provides a ready channel for Made By Spooky’s content to find its way to both niche horror fans and mainstream viewers. Talent acquisition will continue to be a priority.

With Aaron Folbe on board to source creators, the label is poised to scout and sign individuals who have demonstrated a knack for producing engaging horror content on platforms like YouTube and TikTok.

The result could be a pipeline of projects that benefit from creators’ built‑in fan bases, ensuring a ready audience for each release. The broader industry will watch to see whether this model can be replicated beyond horror.

If Made By Spooky succeeds, it may pave the way for similar creator‑first labels in other genres, reshaping the way studios source, develop, and distribute content. For now, the immediate focus remains on delivering high‑quality, original horror that resonates with both online communities and traditional cinema-goers.

In the weeks ahead, fans can expect more details on the inaugural projects, the creators behind them, and the platforms that will host the new content.

As the horror community continues to crave fresh voices, Made By Spooky’s launch stands as a promising testament to the power of digital creators in shaping the future of genre storytelling.