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Dolly Parton’s Imagination Library Gets a Blockbuster Boost from '9 to 5'

By GoNews Pulse Editorial Team••Updated Oct 12, 2026
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Dolly Parton’s Imagination Library Gets a Blockbuster Boost from '9 to 5'

The freshly restored classic **“9 to 5”** will open in U.S. theaters on **October 9** for a single‑week run ending October 15. Disney has pledged to donate the net proceeds from every U.S. ticket sale to **The Dollywood Foundation**, with funds earmarked to support Dolly Parton’s **Imagination Library**.

This theatrical re‑release was announced today as part of the inaugural **“Give Like Dolly Day.”** The day is set to inspire worldwide generosity toward children and honor Parton’s lifelong mission: “Dream More, Learn More,

Care More and Be More.” The celebration is scheduled for **September 25**, a date chosen as an homage to the film’s title.

“9 to 5” follows three female office workers—Lily Tomlin’s savvy manager, Jane Fonda’s bewildered newcomer, and Dolly Parton’s alluring secretary—as they unite to take revenge on their tyrannical boss, played by Dabney Coleman.

Directed by Colin Higgins and produced by Bruce Gilbert, the screenplay was written by Higgins and Patricia Resnick. The film earned an Academy Award nomination for its title song, written and performed by Parton.

## Background & Context

The 1980 workplace comedy debuted as a box‑office hit and has since become a cultural touchstone for women’s empowerment on the job. Its restoration was overseen by 20th Century Studios, which is now re‑introducing the film in theaters for a limited engagement.

The movie’s original release earned critical acclaim, culminating in an Academy Award nomination for Parton’s signature title track.

The narrative centers on office dynamics and female solidarity, themes that resonate with contemporary audiences. Colin Higgins’ direction and the ensemble cast’s chemistry are often cited as key factors in the film’s enduring popularity.

By reviving this classic, 20th Century Studios highlights its commitment to supporting charitable causes through cinema.

## What Happens Next

Tickets for the week‑long theatrical re‑release are now available for purchase online and at select theater locations across the United States. Each ticket sale will contribute to the Dollywood Foundation’s Imagination Library, a program that distributes free books to children regardless of family income.

The initiative aligns with the “Give Like Dolly Day” goal of encouraging global contributions to child development.

The film’s return is timed to coincide with the annual celebration on September 25, offering audiences a chance to experience the movie while supporting a charitable mission. Fans can anticipate additional promotional events and behind‑the‑scenes content released in the coming weeks to build excitement for the October premiere.

In short, “9 to 5” is back on the big screen, and every ticket helps fund a library of imagination for children worldwide.

Why It Matters

The re‑release of "9 to 5" underscores how legacy properties can be leveraged for social impact while revitalizing studio libraries. By partnering with Disney and the Dollywood Foundation, 20th Century Studios turns a nostalgic box‑office hit into a platform for philanthropy, tapping into audiences’ emotional connection to the film’s themes of female empowerment. For the industry, this model demonstrates a profitable way to extend the life cycle of classic titles: a short theatrical window generates buzz, drives ancillary revenue (streaming rights, merchandising), and delivers a public‑relations win through charitable contributions. Fans benefit from seeing beloved characters on the big screen again, while also feeling that their purchase supports literacy for children worldwide—a direct alignment with contemporary consumer expectations of corporate responsibility. tying the release to a single‑day campaign (“Give Like Dolly Day”) creates a focused marketing narrative that can drive both ticket sales and broader engagement across social media and community events. This strategy may inspire other studios to revisit their archives with a charitable angle, creating a new category of “purpose‑driven” re‑issues that blend nostalgia, storytelling, and social good.

Our Take

The decision to donate every ticket’s net proceeds to Dolly Parton’s Imagination Library is a savvy, heart‑felt move that elevates the film beyond entertainment. It turns a simple re‑release into a mission‑driven event that resonates with audiences who value both nostalgia and social impact. While some may critique the thin theatrical window or question whether the funds could be better directed elsewhere, the partnership offers a clear, measurable benefit: free books for children regardless of income. The synergy between Disney’s distribution reach and Parton’s philanthropic brand strengthens both parties’ reputations. In an era where audiences increasingly scrutinize corporate motives, this initiative demonstrates that profit and purpose can coexist. If more studios emulate this model—selecting culturally significant titles and aligning releases with charitable causes—it could set a new standard for how the film industry supports community outcomes while keeping classic stories alive on screen.

GoNews Pulse Editorial Team

This article was prepared for publication by GoNews Pulse and checked for publication requirements under our editorial standards. We review available information and correct material errors when they are identified.

Quick Answers

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Every ticket to the 9 to 5 revival sends proceeds straight to Dolly Parton’s Imagination Library, turning a nostalgic hit into a book‑lofting cause.
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Related topics

  • #Dolly Parton
  • #Imagination Library
  • #Dollywood Foundation
  • #Disney

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